Traction

How To Build & Scale a Marketplace From $0 to $Billions with Matt Mickiewicz

21 snips
Apr 25, 2022
Matt Mickiewicz, co-founder of 99designs, Hired, SitePoint, and Flippa, shares his journey from a teenage entrepreneur to a marketplace mogul. He discusses essential strategies for building and scaling successful marketplaces, emphasizing the importance of niche targeting and user experience. Matt reveals growth hacks applicable across various platforms and reflects on Hired's unique salary disclosures. He also offers insight on when to seek venture capital and shares invaluable advice for aspiring entrepreneurs. Tune in for a masterclass in marketplace success!
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ADVICE

Validate and Focus

  • Validate marketplaces quickly with simple tools like Typeform and spreadsheets before building extensive technology.
  • Focus on a niche market initially and expand gradually, avoiding being everything to everyone at the start.
ADVICE

Niche Down

  • Focus on a niche market in the beginning.
  • Expand your marketplace over time instead of trying to be everything to everyone initially.
INSIGHT

Original Name

  • Hired's initial name was DeveloperAuction.com, reflecting its early focus.
  • The name later changed to "Hired", which is a much more appealing brand.
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