Traction Trello’s Journey From Idea to 20M Users and $425M Exit with Michael Pryor, Trello
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a fireside chat between Michael Pryor, Cofounder at Trello and Frederic Lardinois from TechCrunch at Traction Conf.
When Atlassian acquired Trello for $425 Million in 2017, the product had nearly 20 million users, all through word-of-mouth.
In this session, Michael shares his journey building Trello from idea to exit and discusses how to build products that everyone loves.
Specifically, Michael covers:
1:32 - Coming up with the idea and the launch process
10:45 - Prioritizing what to build: why you shouldn’t listen to feature requests
17:16 - How Trello started monetizing
19:30 - How to get most people to love you
23:58 - Adding sales reps in addition to word-of-mouth growth
25:34 - How did Trello’s acquisition by Atlassian come about
Learn more at https://tractionconf.io
Connect with Michael Pryor: https://www.linkedin.com/in/michaelhpryor/
Learn more about Trello at https://www.atlassian.com/
This episode is brought to you by:
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