Leadership in Manufacturing

Join host Sannah Vinding in an insightful conversation with Tobi Cornell, the president of Kruvand Associates, Inc., as they delve into the world of leadership excellence in the electronics industry. Gain valuable insights from Tobi's expertise on navigating the changing landscape, digital strategies, and industry insights. Discover the importance of effective communication and engagement strategies, leveraging digital platforms like LinkedIn to connect with customers and showcase the human side of business. In this episode, Tobi shares the transformation journey of Kruvand Associates, Inc., adapting to new communication technologies and digital marketing platforms. Explore how they have embraced the digital age to stay connected with customers, foster relationships with channel partners, and adapt to evolving market dynamics. Gain insights into industry trends, including the impact of the COVID-19 pandemic and the changing customer behavior in the electronics industry. The conversation also highlights the significance of developing strong relationships with manufacturers and utilizing their marketing content to create engaging materials. Tobi emphasizes the value of videos, attending webinars, and sharing short videos to provide valuable information about products and industry trends. Discover the power of effective digital strategies in reaching the next generation of employees and customers. Are you ready to navigate the changing landscape of the electronics industry? Tune in to gain valuable insights and actionable strategies from Tobi Cornell's leadership journey and expertise. You can reach Tobi on LinkedIn: https://www.linkedin.com/in/tobi-cornell-4baba282/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

Join host Sannah Vinding in an insightful conversation with Shane Zutz, Vice President of Human Resources at DigiKey Electronics, as they dive into the world of leadership excellence in electronics manufacturing. Gain valuable insights from Shane's expertise on cultivating a "craftsman mindset" and equipping yourself with a diverse skill set to thrive in future roles and seize opportunities. Discover the power of transparency and vulnerability in driving business success within complex environments, while also creating a sustainable atmosphere for growth. In this episode, Shane Zutz shares his wealth of knowledge and experience in the electronics manufacturing industry, providing practical advice and strategies for aspiring leaders. Explore the importance of consumer psychology, critical thinking, and trust-building in business and marketing, all essential components of effective leadership. Uncover the secrets of understanding customer behavior, dispelling attention span myths, and establishing authentic connections to create a loyal customer base. The future of manufacturing is evolving rapidly—are you prepared to stay ahead of the curve? Join us on Mind The Innovation today and unlock invaluable insights to thrive in the dynamic and ever-changing marketplace. You can reach Shane on LinkedIn: https://www.linkedin.com/in/shane-zutz-digi-key/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

Join host Sannah Vinding in an insightful conversation with Chris Gray, an expert in consumer psychology and buyer behavior. Discover the role of consumer psychology, critical thinking, and trust-building in business and marketing. Gain valuable insights into understanding customer behavior, debunking attention span myths, and establishing authentic connections. In this engaging episode, Chris Gray sheds light on the crucial role of understanding consumer psychology in effectively reaching and motivating customers. Explore the impact of emotions, cognition, motivation, and social psychology on consumer decision-making. Gain practical strategies for building trust and forging resilient relationships with customers through authenticity and transparency. Myth-Busting Mindset Resources  Link: https://talk.ac/chrisgray Offer Code: SANNAH  You can reach Chris on LinkedIn: https://www.linkedin.com/in/drchris/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

Sannah Vinding, the host of the popular 'Mind the Innovation Podcast,' is back with an exciting re-run episode that delves into the world of digital marketing for manufacturers. Joining Sannah in this engaging conversation is Andrew Schwarz, Regional Sales Manager at SupplyFrame, known for his expertise in aligning customer objectives with the services or products offered. You can reach Andrew on LinkedIn: https://www.linkedin.com/in/andrew-schwarz-50994a1/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah #electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation

Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Sager Electronics, to discuss the evolving role of marketing in the manufacturing industry. From the shift from print to digital marketing to the changing relationship between marketing and sales, Maryellen shares her insights on how businesses can stay ahead of the curve and adapt to the challenges of today's market. Join us as we explore the importance of mentorship, the impact of technology, and the need for a customer-centric approach in the manufacturing industry. Here are three key learnings from this episode: 1. The role of marketing in the manufacturing industry has evolved from print to digital, with a greater emphasis on social media, video, and podcasting. There is also a greater need for collaboration between marketing and sales to solve problems for customers. 2. The COVID-19 pandemic has accelerated the adoption of digital tools and the need for more personalized messaging to customers. Companies must adapt to new technology and data to stay competitive. 3. Mentorship and exposure to different departments are crucial for personal and professional growth in the sales and marketing industry. Finding and retaining talent is a challenge, but mentorship can be beneficial for both the mentee and the mentor You can reach Maryellen on LinkedIn: https://www.linkedin.com/in/maryellenstack/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah #electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation

In this episode of Mind the Innovation Podcast, your host Sannah Vinding is joined by Chris Beeson, the President for Electronics and Global Strategic Suppliers at the RS Group, about the trends and challenges in the electronics industry. In this insightful conversation, Beeson shares his thoughts on various aspects of the industry, including supply chain management, performance-based systems, and automation. The speakers also touch on topics such as innovation, fostering positive team culture, and the importance of ESG and better world products. In addition, they discuss the challenges of remote work and how to stay competitive in the industry while maintaining human connection and relationship-building. Join us for this engaging conversation that offers valuable insights for anyone interested in the electronics industry. Key Takeaways: * Innovation in the electronics industry does not always have to be focused on the latest technology. Taking a step back and looking at things from a different perspective can lead to creative problem-solving. * The importance of fostering a culture that prioritizes listening to the needs of employees and being adaptable in the face of change. * Leaders who are curious and willing to explore areas outside of their expertise can gain new perspectives and insights that ultimately contribute to their growth and development. You can reach Chris on LinkedIn: https://www.linkedin.com/in/chris-beeson-a447b73/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers in the electronics manufacturing industry. They also discuss the shift towards digital marketing and the increasing need for companies to create and distribute relevant content. Furthermore, they explore how technology is revolutionizing the sales game, moving from manual to automated processes. Tune in to learn more about how embracing technology can improve access to customers and streamline sales processes. Key Takeaways: 1. Manufacturing companies and reps need to invest in knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers. 2. Manufacturing reps play a significant role in marketing their principles' products, including developing content and redistributing it to customers. 3. Providing value to engineers of all generations through consistent content development and training is crucial. You can reach Tim on LinkedIn: https://www.linkedin.com/in/tim-paulus-91078929/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

In the electronics industry, data analysis is crucial to succeeding in a highly competitive market. However, it's not just about the style of presenting data, but also the substance of the analysis. Substance means having accurate, relevant, and actionable insights that can inform decision-making. This is where teamwork and diversity play a significant role in generating effective solutions. In this podcast, Robert Derringer (Director of Global Channel, Crouzet, North America) and Sannah Vinding explore the significance of deriving actionable insights from data analysis, stressing the importance of critical thinking and curiosity in the process. They also delve into industrial automation and the merging of electronics and industrial realms, citing examples such as intelligent light fixtures and motors with embedded intelligence. Key Takeaways: Foster collaboration and active participation in analysis by inviting team members and colleagues to contribute their insights and opinions. Prioritize actionable insights derived from data for business impact, emphasizing substance over style in the decision-making process. Shift focus from selling products to providing comprehensive solutions, often enhanced by valuable services, to better meet customer needs. You can reach Robert on LinkedIn: https://www.linkedin.com/in/robertderringer/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy. key takeaways: 1. Manufacturers must adapt to the digital age by creating a comprehensive digital marketing strategy that includes personalized content and targeted messages to engage with their audience and build lasting relationships. 2. Educational content is an essential part of any manufacturer's digital marketing strategy. Manufacturers can use blogs, infographics, videos, webinars, and other content forms to provide valuable information to their audience, position themselves as experts in the industry, and increase visibility. 3. Social media and websites are powerful tools for manufacturers to connect with customers beyond 9-to-5 and generate leads, increase brand awareness, and even close deals. By creating engaging content and designing a professional-looking website, manufacturers can build trust with their audience and drive sales. You can reach Bridget on LinkedIn: https://www.linkedin.com/in/bridget-kane-ferrigan-29b4b358/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching; instead, manufacturers are turning to problem-solving as a more effective way to engage customers and drive sales. Companies now place an emphasis on ROI when it comes to marketing efforts, and with that has come to a focus on thought leadership as a means of bringing value to potential buyers. To get ahead in this new world of manufacturing marketing, it’s essential to understand the latest trends and how they can help you achieve success. In this episode, Graham Kilshaw, CEO of Lectrix, shares his insights on successful content marketing for engineers in the manufacturing industry. He emphasizes the need for a mindset shift from marketing to engineers, to marketing for engineers, to effectively reach and engage this critical audience. key takeaway: It's essential to consider the purpose of the content, whether it's for lead generation or pure thought leadership. ROI is now a priority in marketing, with a focus on the impact on sales, such as new conversations, opportunities, or pipeline growth. Salespeople are learning to be better marketers by focusing less on the product and more on the customer's problem. You can reach Graham on LinkedIn: https://www.linkedin.com/in/grahamkilshaw/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah