In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers in the electronics manufacturing industry. They also discuss the shift towards digital marketing and the increasing need for companies to create and distribute relevant content. Furthermore, they explore how technology is revolutionizing the sales game, moving from manual to automated processes. Tune in to learn more about how embracing technology can improve access to customers and streamline sales processes. Key Takeaways: 1. Manufacturing companies and reps need to invest in knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers. 2. Manufacturing reps play a significant role in marketing their principles' products, including developing content and redistributing it to customers. 3. Providing value to engineers of all generations through consistent content development and training is crucial. You can reach Tim on LinkedIn: https://www.linkedin.com/in/tim-paulus-91078929/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

In the electronics industry, data analysis is crucial to succeeding in a highly competitive market. However, it's not just about the style of presenting data, but also the substance of the analysis. Substance means having accurate, relevant, and actionable insights that can inform decision-making. This is where teamwork and diversity play a significant role in generating effective solutions. In this podcast, Robert Derringer (Director of Global Channel, Crouzet, North America) and Sannah Vinding explore the significance of deriving actionable insights from data analysis, stressing the importance of critical thinking and curiosity in the process. They also delve into industrial automation and the merging of electronics and industrial realms, citing examples such as intelligent light fixtures and motors with embedded intelligence. Key Takeaways: Foster collaboration and active participation in analysis by inviting team members and colleagues to contribute their insights and opinions. Prioritize actionable insights derived from data for business impact, emphasizing substance over style in the decision-making process. Shift focus from selling products to providing comprehensive solutions, often enhanced by valuable services, to better meet customer needs. You can reach Robert on LinkedIn: https://www.linkedin.com/in/robertderringer/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy. key takeaways: 1. Manufacturers must adapt to the digital age by creating a comprehensive digital marketing strategy that includes personalized content and targeted messages to engage with their audience and build lasting relationships. 2. Educational content is an essential part of any manufacturer's digital marketing strategy. Manufacturers can use blogs, infographics, videos, webinars, and other content forms to provide valuable information to their audience, position themselves as experts in the industry, and increase visibility. 3. Social media and websites are powerful tools for manufacturers to connect with customers beyond 9-to-5 and generate leads, increase brand awareness, and even close deals. By creating engaging content and designing a professional-looking website, manufacturers can build trust with their audience and drive sales. You can reach Bridget on LinkedIn: https://www.linkedin.com/in/bridget-kane-ferrigan-29b4b358/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching; instead, manufacturers are turning to problem-solving as a more effective way to engage customers and drive sales. Companies now place an emphasis on ROI when it comes to marketing efforts, and with that has come to a focus on thought leadership as a means of bringing value to potential buyers. To get ahead in this new world of manufacturing marketing, it’s essential to understand the latest trends and how they can help you achieve success. In this episode, Graham Kilshaw, CEO of Lectrix, shares his insights on successful content marketing for engineers in the manufacturing industry. He emphasizes the need for a mindset shift from marketing to engineers, to marketing for engineers, to effectively reach and engage this critical audience. key takeaway: It's essential to consider the purpose of the content, whether it's for lead generation or pure thought leadership. ROI is now a priority in marketing, with a focus on the impact on sales, such as new conversations, opportunities, or pipeline growth. Salespeople are learning to be better marketers by focusing less on the product and more on the customer's problem. You can reach Graham on LinkedIn: https://www.linkedin.com/in/grahamkilshaw/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah

I invited Rob Brunson, Vice President of Sales & Marketing at Wallace Electronic Sales, as a guest on the Mind The Innovation Leadership podcast. Rob is sharing his insights on how manufacturers and manufacturers’ representatives can differentiate themselves from their competition. Key takeaways: Digital transformation is the process of improving internal operations and customer experiences by leveraging digital technologies. This includes digitizing data, processes, and experiences, and is achieved through incremental steps and progress. To be a leader, one needs to have a mindset that is comfortable with taking different types of risks, even those involving investments that may not yield a guaranteed return. Enhancing self-service can boost productivity and customer satisfaction, but human interaction remains vital for distinguishing a business and its services. The focus should be on improving self-service, an area where businesses often fall short. You can reach Rob on LinkedIn: https://www.linkedin.com/in/rob-brunson-%F0%9F%A7%99%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F-67859718b/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah

In this episode of the Mind The Innovation Leadership Podcast, Cynthia Kellam (Global Head of Digital, Customer Experience & Marketing data, Insights and Analytics, at TE connectivity), a leading expert in digital transformation, shares her insights on the importance of investing in outcomes, not just inputs, for successful digital transformation and customer experience initiatives in B2B companies. By focusing on the desired outcome and unlocking the full potential of digital transformation through the digitization of data, processes, and customer experiences, companies can improve their operations and enhance the customer experience. This must-listen episode is a valuable resource for anyone seeking to understand the power of digital transformation for B2B companies. Key takeaways: # Digital transformation involves optimizing and maximizing the use of digital technologies for internal operations and customer experiences. It encompasses the digitization of data, processes, and experiences and is achieved through small steps and progress. # Leadership requires a mindset that is comfortable with taking various types of risks, including investments that may not have a guaranteed return. # Improving self-service can lead to increased productivity and customer satisfaction. However, human interaction remains crucial in differentiating a business and its services. The emphasis should be on improving self-service, which is a common area where businesses lag. You can reach Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiagagekellam/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah

The electronics industry is constantly evolving, and the pace of change has only accelerated in recent years. With the advent of new technologies such as IoT, artificial intelligence, and machine learning, engineers are now required to have a more interdisciplinary skill set, which includes knowledge of software development, data analytics, and computer engineering, in addition to traditional mechanical and electrical engineering skills. But how can manufacturers and manufacturers reps serve engineers in the best way to keep up with the speed of development? You can reach Cameron on LinkedIn: https://www.linkedin.com/in/cameron-english-93b6333/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #electronics #leadershippodcast #peopleskills #changemanagement #communication #peoplecentric #podcast #electronicsindustry #innominders In this episode of the Mind The Innovation Leadership Podcast, Cameron English, President/CEO at English Technical Sales, joins the show to discuss how to grow and shape future strategies by creating an organizational culture. He will share his insights on how to foster an agile and resilient culture, the importance of investing in digital technologies, and how to empower employees to take ownership of their roles. The conversation will also delve into how to navigate disruptions and the impact of the COVID-19 pandemic on the industry. Listeners will gain valuable insights into how to build a culture that drives innovation and success in the fast-paced world of electronics manufacturing.

As the electronics industry becomes increasingly competitive, it can be challenging to gain an edge. But with the right skills and strategies, you can stand out from the competition. I invited Walter Tobin to be a guest on Mind The Innovation Leadership Podcast to discuss what it takes to gain an edge in the electronics industry. Key takeaways: - To be effective, manufacturers should offer customized training that is accurate, timely, and up-to-date for each region. - Manufacturers must find a balance between meeting the rapid pace of the industry and providing accurate, consistent information to meet the demand for knowledge. - Investing in the development of in-house talent through training and professional growth opportunities is a cost-effective solution to addressing talent shortages. You can reach Walter on LinkedIn: https://www.linkedin.com/in/walter-tobin-2026202/ or email him at wtobin@era.org or call 617-901-4088 For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #electronics #leadershippodcast #peopleskills #changemanagement #communication #peoplecentric #podcast #electronicsindustry #innominders

Are you tired of endless meetings and confusing spreadsheets? It's time to try visualization and sketching as a way to communicate and solve problems within your business. Discover the benefits and see how this simple tool can revolutionize the way you work. Visualization and sketching can be incredibly powerful tools to help you develop and communicate your ideas, no matter the size of your business. Whether you’re in the process of executing a strategy or just beginning to craft one, visualizing it can have identifiable benefits. I invited Kevin Dulle to be a guest on Mind The Innovation Leadership Podcast to discuss the benefits businesses can get from visualizing and sketching. Key Takeaways: 1. Visual translation is all about telling a story with the information you have. By using visual elements like charts, graphs, and diagrams, you can easily convey complex ideas and data in a way that is easy for others to understand. 2. Translating languages into visual form can be incredibly powerful for businesses that operate in multiple countries or regions. It allows you to communicate ideas and information in a way that is universal, regardless of language barriers. 3. Using visual translation in the workplace can have a positive impact on company culture and performance. It encourages collaboration and creativity and can help teams to work more efficiently and effectively. It can also foster a positive attitude among employees, as they are able to clearly understand and engage with the information being presented. You can reach Kevin on LinkedIn: https://www.linkedin.com/in/kevindulle/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #visualtranslation #visualnotetaking #leadershippodcast #peopleskills #changemanagement #communication #peoplecentric #podcast #visualthinking #experiencedesign #innominders

In today's global economy, there is a growing need for companies to design products that appeal to consumers across cultures. When developing products for international markets, it is important to understand cultural differences between countries. For example, people in Japan may not appreciate the same things as Americans. This means that businesses must take into account the needs of their target audience before they begin development. When designing a digital product, there are certain things you need to consider before launching it into the wild. One thing that should never go overlooked is cultural sensitivity. I invited Gleb Kuznetsov to be a guest on Mind The Innovation Leadership Podcast to discuss continuous innovation and cross-cultural design challenges. Companies need to constantly innovate and adapt to changes in their market. Companies need to constantly innovate and adapt to changing customer needs. However, when designing new products, there are certain cultural differences between different countries and regions that must be considered. When creating a new product, it’s important to consider not only what customers might want, but also what they expect. That means understanding the culture and customs of the market where your product will be sold. When designing for cross-culturally diverse markets, there are some things you should keep in mind. In this podcast episode, we’ll take a look at what makes up a successful cross-cultural design strategy. Designing for different cultures requires a unique set of skills. As designers, our job is to create beautiful designs that work across all types of platforms. But when working with international clients, we need to understand their culture and adapt our designs accordingly. Key takeaways: Brands should consider experience centric design and cross cultural design when they launch their products or services internationally. Innovation isn't just about creating new products or offering new service offerings; it's about changing the ways people think and act. Make sure to complete your research and discovery phase by listening to different opinions from different departments and different types of people. Cross-cultural design Cross-cultural design is a challenge for any designer working internationally. There are many factors involved in creating a successful product launch, such as understanding the culture of the country in which you're designing, knowing the language of the consumers, and having a clear idea of what kind of product you're trying to sell. These challenges are compounded by the fact that different countries have different standards for what constitutes good design. Some cultures prefer minimalism, others like bold colors and patterns, and still others appreciate simplicity. Understanding these preferences and incorporating them into your designs can help ensure that your products appeal to local tastes and customs. Color plays an important role in conveying cultural meanings when creating digital experiences. Colors play a huge role in conveying cultural messages when designing digital experiences. There are many different cultures around the world, and each one has its own set of beliefs and traditions. These beliefs and traditions influence everything from clothing choices to food preferences. Color plays a big part in these decisions, and designers should take advantage of this by incorporating culturally appropriate colors into their designs. Innovation is a complex process involving many different factors Innovation is a process that involves many different factors, such as technology, design, and human interaction. However, it's impossible to innovate without taking into account the perspective of others. Diversity is a critical part of any innovative project, and it's something that we should embrace. We should strive to understand the needs of our consumers and employees, and incorporate these insights into our designs and proce