Leadership in Manufacturing

Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Sager Electronics, to discuss the evolving role of marketing in the manufacturing industry. From the shift from print to digital marketing to the changing relationship between marketing and sales, Maryellen shares her insights on how businesses can stay ahead of the curve and adapt to the challenges of today's market. Join us as we explore the importance of mentorship, the impact of technology, and the need for a customer-centric approach in the manufacturing industry. Here are three key learnings from this episode: 1. The role of marketing in the manufacturing industry has evolved from print to digital, with a greater emphasis on social media, video, and podcasting. There is also a greater need for collaboration between marketing and sales to solve problems for customers. 2. The COVID-19 pandemic has accelerated the adoption of digital tools and the need for more personalized messaging to customers. Companies must adapt to new technology and data to stay competitive. 3. Mentorship and exposure to different departments are crucial for personal and professional growth in the sales and marketing industry. Finding and retaining talent is a challenge, but mentorship can be beneficial for both the mentee and the mentor You can reach Maryellen on LinkedIn: https://www.linkedin.com/in/maryellenstack/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah #electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation

In this episode of Mind the Innovation Podcast, your host Sannah Vinding is joined by Chris Beeson, the President for Electronics and Global Strategic Suppliers at the RS Group, about the trends and challenges in the electronics industry. In this insightful conversation, Beeson shares his thoughts on various aspects of the industry, including supply chain management, performance-based systems, and automation. The speakers also touch on topics such as innovation, fostering positive team culture, and the importance of ESG and better world products. In addition, they discuss the challenges of remote work and how to stay competitive in the industry while maintaining human connection and relationship-building. Join us for this engaging conversation that offers valuable insights for anyone interested in the electronics industry. Key Takeaways: * Innovation in the electronics industry does not always have to be focused on the latest technology. Taking a step back and looking at things from a different perspective can lead to creative problem-solving. * The importance of fostering a culture that prioritizes listening to the needs of employees and being adaptable in the face of change. * Leaders who are curious and willing to explore areas outside of their expertise can gain new perspectives and insights that ultimately contribute to their growth and development. You can reach Chris on LinkedIn: https://www.linkedin.com/in/chris-beeson-a447b73/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers in the electronics manufacturing industry. They also discuss the shift towards digital marketing and the increasing need for companies to create and distribute relevant content. Furthermore, they explore how technology is revolutionizing the sales game, moving from manual to automated processes. Tune in to learn more about how embracing technology can improve access to customers and streamline sales processes. Key Takeaways: 1. Manufacturing companies and reps need to invest in knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers. 2. Manufacturing reps play a significant role in marketing their principles' products, including developing content and redistributing it to customers. 3. Providing value to engineers of all generations through consistent content development and training is crucial. You can reach Tim on LinkedIn: https://www.linkedin.com/in/tim-paulus-91078929/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

In the electronics industry, data analysis is crucial to succeeding in a highly competitive market. However, it's not just about the style of presenting data, but also the substance of the analysis. Substance means having accurate, relevant, and actionable insights that can inform decision-making. This is where teamwork and diversity play a significant role in generating effective solutions. In this podcast, Robert Derringer (Director of Global Channel, Crouzet, North America) and Sannah Vinding explore the significance of deriving actionable insights from data analysis, stressing the importance of critical thinking and curiosity in the process. They also delve into industrial automation and the merging of electronics and industrial realms, citing examples such as intelligent light fixtures and motors with embedded intelligence. Key Takeaways: Foster collaboration and active participation in analysis by inviting team members and colleagues to contribute their insights and opinions. Prioritize actionable insights derived from data for business impact, emphasizing substance over style in the decision-making process. Shift focus from selling products to providing comprehensive solutions, often enhanced by valuable services, to better meet customer needs. You can reach Robert on LinkedIn: https://www.linkedin.com/in/robertderringer/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy. key takeaways: 1. Manufacturers must adapt to the digital age by creating a comprehensive digital marketing strategy that includes personalized content and targeted messages to engage with their audience and build lasting relationships. 2. Educational content is an essential part of any manufacturer's digital marketing strategy. Manufacturers can use blogs, infographics, videos, webinars, and other content forms to provide valuable information to their audience, position themselves as experts in the industry, and increase visibility. 3. Social media and websites are powerful tools for manufacturers to connect with customers beyond 9-to-5 and generate leads, increase brand awareness, and even close deals. By creating engaging content and designing a professional-looking website, manufacturers can build trust with their audience and drive sales. You can reach Bridget on LinkedIn: https://www.linkedin.com/in/bridget-kane-ferrigan-29b4b358/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching; instead, manufacturers are turning to problem-solving as a more effective way to engage customers and drive sales. Companies now place an emphasis on ROI when it comes to marketing efforts, and with that has come to a focus on thought leadership as a means of bringing value to potential buyers. To get ahead in this new world of manufacturing marketing, it’s essential to understand the latest trends and how they can help you achieve success. In this episode, Graham Kilshaw, CEO of Lectrix, shares his insights on successful content marketing for engineers in the manufacturing industry. He emphasizes the need for a mindset shift from marketing to engineers, to marketing for engineers, to effectively reach and engage this critical audience. key takeaway: It's essential to consider the purpose of the content, whether it's for lead generation or pure thought leadership. ROI is now a priority in marketing, with a focus on the impact on sales, such as new conversations, opportunities, or pipeline growth. Salespeople are learning to be better marketers by focusing less on the product and more on the customer's problem. You can reach Graham on LinkedIn: https://www.linkedin.com/in/grahamkilshaw/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah

I invited Rob Brunson, Vice President of Sales & Marketing at Wallace Electronic Sales, as a guest on the Mind The Innovation Leadership podcast. Rob is sharing his insights on how manufacturers and manufacturers’ representatives can differentiate themselves from their competition. Key takeaways: Digital transformation is the process of improving internal operations and customer experiences by leveraging digital technologies. This includes digitizing data, processes, and experiences, and is achieved through incremental steps and progress. To be a leader, one needs to have a mindset that is comfortable with taking different types of risks, even those involving investments that may not yield a guaranteed return. Enhancing self-service can boost productivity and customer satisfaction, but human interaction remains vital for distinguishing a business and its services. The focus should be on improving self-service, an area where businesses often fall short. You can reach Rob on LinkedIn: https://www.linkedin.com/in/rob-brunson-%F0%9F%A7%99%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F-67859718b/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah

In this episode of the Mind The Innovation Leadership Podcast, Cynthia Kellam (Global Head of Digital, Customer Experience & Marketing data, Insights and Analytics, at TE connectivity), a leading expert in digital transformation, shares her insights on the importance of investing in outcomes, not just inputs, for successful digital transformation and customer experience initiatives in B2B companies. By focusing on the desired outcome and unlocking the full potential of digital transformation through the digitization of data, processes, and customer experiences, companies can improve their operations and enhance the customer experience. This must-listen episode is a valuable resource for anyone seeking to understand the power of digital transformation for B2B companies. Key takeaways: # Digital transformation involves optimizing and maximizing the use of digital technologies for internal operations and customer experiences. It encompasses the digitization of data, processes, and experiences and is achieved through small steps and progress. # Leadership requires a mindset that is comfortable with taking various types of risks, including investments that may not have a guaranteed return. # Improving self-service can lead to increased productivity and customer satisfaction. However, human interaction remains crucial in differentiating a business and its services. The emphasis should be on improving self-service, which is a common area where businesses lag. You can reach Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiagagekellam/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah

The electronics industry is constantly evolving, and the pace of change has only accelerated in recent years. With the advent of new technologies such as IoT, artificial intelligence, and machine learning, engineers are now required to have a more interdisciplinary skill set, which includes knowledge of software development, data analytics, and computer engineering, in addition to traditional mechanical and electrical engineering skills. But how can manufacturers and manufacturers reps serve engineers in the best way to keep up with the speed of development? You can reach Cameron on LinkedIn: https://www.linkedin.com/in/cameron-english-93b6333/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #electronics #leadershippodcast #peopleskills #changemanagement #communication #peoplecentric #podcast #electronicsindustry #innominders In this episode of the Mind The Innovation Leadership Podcast, Cameron English, President/CEO at English Technical Sales, joins the show to discuss how to grow and shape future strategies by creating an organizational culture. He will share his insights on how to foster an agile and resilient culture, the importance of investing in digital technologies, and how to empower employees to take ownership of their roles. The conversation will also delve into how to navigate disruptions and the impact of the COVID-19 pandemic on the industry. Listeners will gain valuable insights into how to build a culture that drives innovation and success in the fast-paced world of electronics manufacturing.

As the electronics industry becomes increasingly competitive, it can be challenging to gain an edge. But with the right skills and strategies, you can stand out from the competition. I invited Walter Tobin to be a guest on Mind The Innovation Leadership Podcast to discuss what it takes to gain an edge in the electronics industry. Key takeaways: - To be effective, manufacturers should offer customized training that is accurate, timely, and up-to-date for each region. - Manufacturers must find a balance between meeting the rapid pace of the industry and providing accurate, consistent information to meet the demand for knowledge. - Investing in the development of in-house talent through training and professional growth opportunities is a cost-effective solution to addressing talent shortages. You can reach Walter on LinkedIn: https://www.linkedin.com/in/walter-tobin-2026202/ or email him at wtobin@era.org or call 617-901-4088 For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #electronics #leadershippodcast #peopleskills #changemanagement #communication #peoplecentric #podcast #electronicsindustry #innominders