E64, Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director

Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Sager Electronics, to discuss the evolving role of marketing in the manufacturing industry. From the shift from print to digital marketing to the changing relationship between marketing and sales, Maryellen shares her insights on how businesses can stay ahead of the curve and adapt to the challenges of today's market. Join us as we explore the importance of mentorship, the impact of technology, and the need for a customer-centric approach in the manufacturing industry. Here are three key learnings from this episode: 1. The role of marketing in the manufacturing industry has evolved from print to digital, with a greater emphasis on social media, video, and podcasting. There is also a greater need for collaboration between marketing and sales to solve problems for customers. 2. The COVID-19 pandemic has accelerated the adoption of digital tools and the need for more personalized messaging to customers. Companies must adapt to new technology and data to stay competitive. 3. Mentorship and exposure to different departments are crucial for personal and professional growth in the sales and marketing industry. Finding and retaining talent is a challenge, but mentorship can be beneficial for both the mentee and the mentor You can reach Maryellen on LinkedIn: https://www.linkedin.com/in/maryellenstack/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah #electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation