In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers in the electronics manufacturing industry. They also discuss the shift towards digital marketing and the increasing need for companies to create and distribute relevant content. Furthermore, they explore how technology is revolutionizing the sales game, moving from manual to automated processes. Tune in to learn more about how embracing technology can improve access to customers and streamline sales processes. Key Takeaways: 1. Manufacturing companies and reps need to invest in knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers. 2. Manufacturing reps play a significant role in marketing their principles' products, including developing content and redistributing it to customers. 3. Providing value to engineers of all generations through consistent content development and training is crucial. You can reach Tim on LinkedIn: https://www.linkedin.com/in/tim-paulus-91078929/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah