E60, The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers

I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy. key takeaways: 1. Manufacturers must adapt to the digital age by creating a comprehensive digital marketing strategy that includes personalized content and targeted messages to engage with their audience and build lasting relationships. 2. Educational content is an essential part of any manufacturer's digital marketing strategy. Manufacturers can use blogs, infographics, videos, webinars, and other content forms to provide valuable information to their audience, position themselves as experts in the industry, and increase visibility. 3. Social media and websites are powerful tools for manufacturers to connect with customers beyond 9-to-5 and generate leads, increase brand awareness, and even close deals. By creating engaging content and designing a professional-looking website, manufacturers can build trust with their audience and drive sales. You can reach Bridget on LinkedIn: https://www.linkedin.com/in/bridget-kane-ferrigan-29b4b358/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah