Consumer Psychology is the study of how consumers make decisions. It looks at the factors that influence our buying habits and helps us predict how we will react to certain situations. In today's fast-paced world, understanding consumer psychology is essential to succeed. Consumers are constantly bombarded with information from every direction. They must make quick decisions based on limited data. Understanding consumer psychology gives businesses insight into how customers respond to products and services. This knowledge allows companies to create effective advertising campaigns, design compelling websites, and develop innovative products. The goal of this episode is to provide listeners with the basics of consumer psychology and how it impacts buying behavior and customer engagement in today's society. Key Takeaways: - Research has shown that when customers are emotionally engaged in your brand, they are three times more valuable over the course of their lifetime to the brand. - The real power of data comes in when we can combine it with human insights to create something that is unique, differentiated from a different perspective, or a different take on the behavior that can help brands and retailers really set themselves apart - It's really important that we continually think about relationships with customers just like we would relationships with people in our lives. Consumer psychology is the study of human behavior and how consumers interact with brands. It examines why people behave the way they do, and how businesses can influence these behaviors to achieve their own objectives. Consumers' motivations vary depending on their situation, so understanding how different situations affect consumer behavior can help businesses tailor their messages and offerings to meet the needs of their customers. Market research studies help companies understand customer attitudes and behaviors. They provide insights into how consumers think about brands, products, and services. These insights allow marketing managers to make better decisions based on data rather than intuition. In addition, market research enables advertisers to develop successful campaigns that appeal to customers and build brand loyalty. There are many ways to capture a customer's attention, but the best way is to give them exactly what they want. By understanding what your customers want, you can design a product or service that meets their needs. Once you understand what your customers want, it becomes much easier to figure out how to sell to them. You can reach Chris on LinkedIn: https://www.linkedin.com/in/drchris/ or check out his website: https://thebuycologist.com/ or more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #leadershippodcast #peopleskills #changemanagement #communication #problemsolving #peoplecentric #podcast #innominders

When was the last time you heard someone say “I don’t measure innovation?” That’s because measuring innovation has become a key part of running a successful company. In today’s competitive market, companies need to innovate constantly to stay ahead of their competition. However, measuring innovation isn’t always easy. This episode provides tips on how to measure innovation effectively so that you can improve your company’s performance. In this episode, we have guest Esther Gons, CEO and Co-Founder at GroundControl and Co-Author of Innovation Accounting and The Corporate Startup. Key Takeaways: - Diversity is important for any team, especially when working on something new. Only by having different perspectives can you achieve the best result. - If you are able to invalidate something really quick you can put your effort towards more optimistic ideas that are more validated. - Innovation is actually really difficult and requires a diverse group of people. To succeed, you need a diverse group of people who are willing to put in the effort. Esther shares her thoughts on how innovations begin with your company’s definition of innovation. She also talks about how innovation is really hard work and how diversity within your team provides different perspectives and this helps you to get the best results. You can reach Esther on LinkedIn: https://www.linkedin.com/in/sjohnson717/ or check out her book: https://innovationaccountingbook.com/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #leadershippodcast #peopleskills #changemanagement #communication #problemsolving #peoplecentric #podcast #innominders

Product failures often occur due to insufficient research by product managers. Strategic product management involves understanding customer needs, prioritizing problem-solving, and building products that sell themselves. Guest Steve Johnson discusses the lack of defined product management plans in many organizations and the importance of reducing friction for customers. The podcast also emphasizes the significance of seamless customer service, the changing behavior of seeking information, and the need for data science skills in product management.

The world of data analytics is changing at warp speed. New technologies are emerging every day, and we're seeing unprecedented amounts of data being generated. This means that we need to be able to analyze this data quickly and efficiently. We must use data to help us make better decisions. But data alone isn't enough. Without human insight, we may not understand the data well enough to make effective decisions. So we need to combine data analysis with human experience. In this episode, we have guest Marcus Glowasz, Transformation Strategy Advisor & Facilitator, Executive Coach. Key Takeaways: - Data and human experience insights are both necessary for any successful project management strategy - Without human insight, we may not understand the data well enough to make effective decisions - Failure becomes a goal in project management when you realize that you can't succeed without failing. You can reach Marcus on LinkedIn: https://www.linkedin.com/in/marcusglowasz/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks Listening!

Difficult conversations are inevitable in any organization. They happen every day, and they are often unavoidable. But most leaders aren’t trained to handle these situations effectively. Leadership is not just about being nice and polite; it is about making tough decisions and dealing with conflict. It takes courage and strength to make unpopular choices, especially when others disagree with you. This is why it is important to learn how to have difficult conversations. In this episode, we have guest Jerry E. Fu, Founder & Owner - Adapting Leaders, Diversity, Equity, and Inclusion Consulting. You can Reach Jerry E. Fu on LinkedIn: https://www.linkedin.com/in/jerry-e-fu-pharmd-acc-53710187/ Adapting leaders; https://www.adaptingleaders.com/ Visit the website: https://mindtheinnovation.com

Trust is essential to any relationship. It’s also critical to employee engagement and productivity. In fact, research shows that companies with high levels of trust among their leaders and employees outperform their peers by 20%. But how do you build trust within your organization? And how does trust impact innovation and growth? In this episode, we have guest Dr. Toby Travis, Founder of TrustED® and Executive Consultant with the Global School Consulting Group.

Company culture is what makes your company unique. It’s what sets your company apart from other companies. It’s the foundation upon which everything else is built. In today’s fast-paced world, companies need to adapt quickly to changing market conditions. Companies that succeed in adapting to change often find themselves thriving in a hybrid environment where they operate across different channels. However, when they fail to integrate their culture into their daily operations, they risk losing their employees and customers. In this episode, we have guest Josh Levine, Owner of Great Mondays. Josh talks about why it is important to understand what makes up a company’s culture before trying to implement change. he talks about how values are important because they can help shape the culture of a company. When people share common values, they tend to work together more effectively. This means that they will have better communication skills. "Culture work is really only for organizations that want to have success in the long term" Josh Levine Key Takeaways: Culture work is really only for organizations that want to have success in the long term. Connect employees together so they feel part of a bigger community. The future of culture is really about communities internally and externally. Hybrid environments are becoming increasingly common in our modern society. As technology continues to advance, businesses must evolve their strategies to stay competitive. Creating a company culture when working remotely isn't always easy. There are many different factors that go into creating a successful culture, such as having clear communication standards, ensuring everyone knows what's expected, and establishing a set of core values. Some of these elements may seem obvious, but others may require some thought and planning When defining your company culture, it's important to remember that it's not just about what happens inside your office walls. Your company culture extends beyond those four walls and into the lives of everyone who works for you. Company culture is something that defines the values and beliefs of a group of employees. These values and beliefs are passed down from generation to generation within a family, and they are also taught by role models like parents and teachers. Companies that have a clear set of core values tend to perform better than others, and they also attract and retain top talent. However, many businesses struggle to integrate these values into their everyday operations. One of the biggest challenges is finding ways to communicate these values to everyone involved in the organization. To help ensure that your company culture remains strong, it's essential to address these issues early on. By doing so, you'll be able to avoid potential problems later on and create a positive environment where everyone feels comfortable and valued. You can reach Josh on LinkedIn: https://www.linkedin.com/in/akajoshlevine/ or learn more about the Book: Great Mondays https://www.greatmondays.com/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. you can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this website: https://mindtheinnovation.com Thanks for Listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #leadershippodcast #peopleskills #changemanagement #culture #startup #communication #problemsolving #peoplecentric #companyculture #professionaldevelopment #podcast #innominders

Corporate explorers are people who use their experience within a corporation to help launch new ventures. The biggest difference between corporate explorers and entrepreneurs is speed. Entrepreneurs tend to focus on creating a great product and growing it organically, whereas corporate explorers tend to focus on finding a market and scaling rapidly. In this episode, we have guest Andy Binns, Director and Co-Founder of Change Logic, LLC Andy talks about how corporate explorers are individuals who build innovative businesses within corporations. He talks about the rise of corporate explorers as one example of how companies are stepping up their efforts to find, nurture, and deploy new technologies. Corporations already own the ideas, resources, and critical talent to create disruptive innovation. But they need a way to bring these innovations to market quickly and efficiently. He also talks about how corporate explorers are an important part of this process because they can help identify promising technologies that might not be obvious or easy to develop on your own "I look at a Corporate Explorer and I see not only somebody who is driving a new business and new business model and new capability but also incubating a culture." Andy Binns Key Takeaways: When you hire a Corporate Explorer you should expect them to bring new ideas into the company, and help change the culture Corporate explorers are people who use their experience within a corporation to help launch new ventures Creativity is the most important skill in today’s workplace and creativity is about originality, innovation, and risk taking Corporate explorers can bring their knowledge of how things work in a big company to the table. They understand what resources are available to them, and can leverage those resources to make a successful business. The role of corporate explorers is evolving as companies look to build more strategic partnerships with startups and other external partners, but it’s still critical to have them in place. As we move into a new era of innovation, where technology will play a larger role in driving business growth, these corporate explorers will become even more essential. Corporate explorers are the bridge between your company and the startup ecosystem. They help you understand what’s happening on the ground, how startups are using emerging technologies, and how they can be applied to your own products or services Explorers don’t just look at things from one perspective. They see what others might miss. Explorers think differently about problems. And they take risks. So how do you become an explorer? Start by asking yourself some questions. Are you curious about everything around you? Do you like learning new things? If you answered yes to both of those questions, you’re ready to start exploring. You can reach Andy on Linkedin: https://www.linkedin.com/in/andrewjmbinns/ or learn more about the Book: Corporate Explorers: https://www.thecorporateexplorer.com/book For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. you can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this website: https://mindtheinnovation.com Thanks for Listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #leadershippodcast #peopleskills #changemanagement #corporateexplorer #startup #communication #problemsolving #peoplecentric #companyculture #professionaldevelopment #podcast #innominders

There's no doubt that entrepreneurship is exciting and rewarding. But there's also a lot of hard work involved. And sometimes that hard work isn't glamorous at all. That's why curiosity is important. Curiosity helps you understand the not glamorous side of entrepreneurial life. In this episode, we have guest Eric Lo, CEO and Co-founder at Krado Inc. Eric talks about the "pretty" and "ugly" sides of entrepreneurship and shares his experience when starting Krado (a plant care startup using data from sensors, and guidance from expert growers). He talks about the one thing you really need as an entrepreneurial person is curiosity, you need to be interested in the unknown and want to dive deep into it, this is the most important thing for you to keep yourself alive in this business. Eric also talks about the need for entrepreneurs to be "on their feet" learn new things constantly and adapt to constant rapid changes. "The biggest thing you have to do is believe in yourself. That's the biggest hurdle" Eric Lo. Key Takeaways: Entrepreneurship is a journey of learning. The biggest thing you need to do is believe in your ability to succeed. That's the biggest obstacle Failing means you're pushing hard. Failing means you're learning When you're curious about something, you ask questions. You don't just sit back and take things for granted. You explore, experiment, and try different approaches. Curiosity also means being willing to explore new ideas, new ways of thinking, and new experiences. Entrepreneurship is a journey, and you need to be open to exploring new paths, new places, and new people. In short, curiosity makes you better prepared for entrepreneurship. You can reach Eric on LinkedIn: https://www.linkedin.com/in/eric-lo-krado/ or visit Krado: https://www.krado.co/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. you can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this website: https://mindtheinnovation.com Thanks for Listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #leadershippodcast #peopleskills #changemanagement #startup #communication #problemsolving #peoplecentric #companyculture #professionaldevelopment #podcast #innominders

As organizations become increasingly complex, innovative, and fast-paced, they need leaders who can build strong relationships within their teams and across organizational boundaries. Communication is essential because it helps you understand where your team members are coming from and what they need. Internal communication also allows you to build trust between your team members and yourself, which leads to better collaboration and faster decision-making. Change management is a critical factor in any organization. It requires planning, communication, implementation, and evaluation. Change management is not just about changing the status quo; it’s about creating new behaviors and attitudes. It’s about building a culture of continuous improvement where people are empowered to improve processes and outcomes. In this episode, we have guest Caleb Gardner, Founding Partner & Managing Partner at 18 Coffees. Caleb talks about effective communication and how important it is for managers to communicate with their teams and to their managers. He also talks about what it takes to succeed with change and that it's really important to get the right team together to lead the change at all levels. Another key point is how we underestimate the value of internal communication amongst our employees and staff and other stakeholders. You need to be able to get people involved and use communication as an important part of the toolkit and start planning for communication up front when working on change management. "If we don't get the people who are actually doing the work bought in on this new direction, it's not really going to be successful" Caleb Gardner. Key Takeaways: That the pandemic showed us that our assumptions about the nature of work were based on norms not necessarily anything that was of value. Communication planning is an essential part of the toolkit for change management. It has never been more important for businesses to build strong teams of employees who can adapt to changing conditions. But internal communication isn't only about sharing information. It's also about keeping everyone informed and involved. So don't overlook internal communication during the early stages of your change management initiative. We need to be curious about what others may have done before us and be open to trying new things. We must be collaborative and allow other people to contribute their own ideas. And we should always disrupt ourselves and our environment to see what else might come out of it. you can reach Caleb on LinkedIn: https://www.linkedin.com/in/calebgardner/ or learn more right here: https://calebgardner.com/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify or wherever you like to listen. you can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this website: https://mindtheinnovation.com Thanks for Listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #leadershippodcast #peopleskills #changemanagement #communication #problemsolving #peoplecentric #companyculture #professionaldevelopment #podcast #innominders