

Leadership in Manufacturing
Sannah Vinding
Shaping the Next Generation of Electronics, Supply Chain & Manufacturing LeadersWhat if you could get real-world leadership insights from people actually driving change in electronics, supply chain, and manufacturing?The Leadership in Manufacturing Podcast delivers honest conversations with executives, innovators, and industry experts who know what it takes to motivate teams, solve problems, and deliver results when things get tough.Hosted by Sannah Vinding — a strategic leader with more than 20 years of experience in B2B marketing, product development, and building high-performing teams — the show explores what it really means to lead with clarity, confidence, and impact.Each episode dives into practical strategies for leading through change, developing people, and creating a culture where innovation thrives.🎯 No fluff. No theory. Just actionable insights to help you adapt, motivate, and lead forward.✅ Trusted by 4,100+ professionals✅ Ranked among the top leadership podcasts worldwide📺 Watched more than 175,000 times on YouTubeLearn more or sign up for updates at leadershipinmanufacturing.com/hello
Episodes
Mentioned books

Aug 29, 2023 • 47min
E71, Navigating Complexity: Exploring Trends in Electronics Manufacturing through Analytic Data
In this episode of the Mind Innovation Leadership podcast, host Sannah Vinding interviews Dennis Reed, a senior research analyst at Edgewater Research. They discuss current trends and outlook for the electronics manufacturing industry. Dennis shares insights on how they stay on top of the complexity of data in their industry and the importance of listening to inform data analysis. He also explains their process of focusing on bottom-up analysis and leveraging their relationships across the supply chain.
You can reach Dennis on LinkedIn: https://www.linkedin.com/in/dennisreed22/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah

Aug 1, 2023 • 32min
E70, Unlocking the Potential of Intrapreneurs: Driving Business Growth and Success
In this episode of Mind The Innovation Leadership Podcast, host Sannah Vinding engages in a fascinating discussion with RJ Grimshaw, the CEO of Unify, to explore the world of intrapreneurship and its profound impact on business growth and success. RJ's passion for entrepreneurship, stemming from his family's entrepreneurial history, sets the stage for an inspiring conversation.
The episode concludes with valuable insights into unlocking the potential of intrapreneurs and fostering a culture of innovation and creativity. Listeners gain essential knowledge for building a successful business, regardless of size, by embracing the entrepreneurial mindset and encouraging intrapreneurship to drive company growth and success.
You can reach RJ on LinkedIn: https://www.linkedin.com/in/rjgrimshaw/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah

Jul 18, 2023 • 32min
E69, Customer-Centric Solutions: Shifting Focus from Products to Problem Solving
On this episode of Mind the Innovation, host Sannah Vinding welcomes special guest Lori Bruno, President of Luscombe Engineering of San Francisco.
Lori shares her expertise in supplier management and driving growth, highlighting the importance of solving problems for customers and fostering strong relationships in the electronics manufacturing industry.
This episode is packed with valuable insights and inspiring examples that will encourage listeners to try new approaches and unlock their leadership potential in the electronics manufacturing industry.
You can reach Lori on LinkedIn: https://www.linkedin.com/in/lori-bruno/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah

Jul 4, 2023 • 28min
E68, Adapting to Change: How the Electronics Industry Embraced Digital Communication
Join host Sannah Vinding in an insightful conversation with Tobi Cornell, the president of Kruvand Associates, Inc., as they delve into the world of leadership excellence in the electronics industry.
Gain valuable insights from Tobi's expertise on navigating the changing landscape, digital strategies, and industry insights. Discover the importance of effective communication and engagement strategies, leveraging digital platforms like LinkedIn to connect with customers and showcase the human side of business.
In this episode, Tobi shares the transformation journey of Kruvand Associates, Inc., adapting to new communication technologies and digital marketing platforms. Explore how they have embraced the digital age to stay connected with customers, foster relationships with channel partners, and adapt to evolving market dynamics. Gain insights into industry trends, including the impact of the COVID-19 pandemic and the changing customer behavior in the electronics industry.
The conversation also highlights the significance of developing strong relationships with manufacturers and utilizing their marketing content to create engaging materials. Tobi emphasizes the value of videos, attending webinars, and sharing short videos to provide valuable information about products and industry trends. Discover the power of effective digital strategies in reaching the next generation of employees and customers.
Are you ready to navigate the changing landscape of the electronics industry? Tune in to gain valuable insights and actionable strategies from Tobi Cornell's leadership journey and expertise.
You can reach Tobi on LinkedIn: https://www.linkedin.com/in/tobi-cornell-4baba282/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah

Jun 20, 2023 • 35min
E67: The Importance of People-First Values Backed by Transparent Leadership
Join host Sannah Vinding in an insightful conversation with Shane Zutz, Vice President of Human Resources at DigiKey Electronics, as they dive into the world of leadership excellence in electronics manufacturing. Gain valuable insights from Shane's expertise on cultivating a "craftsman mindset" and equipping yourself with a diverse skill set to thrive in future roles and seize opportunities. Discover the power of transparency and vulnerability in driving business success within complex environments, while also creating a sustainable atmosphere for growth.
In this episode, Shane Zutz shares his wealth of knowledge and experience in the electronics manufacturing industry, providing practical advice and strategies for aspiring leaders. Explore the importance of consumer psychology, critical thinking, and trust-building in business and marketing, all essential components of effective leadership. Uncover the secrets of understanding customer behavior, dispelling attention span myths, and establishing authentic connections to create a loyal customer base.
The future of manufacturing is evolving rapidly—are you prepared to stay ahead of the curve?
Join us on Mind The Innovation today and unlock invaluable insights to thrive in the dynamic and ever-changing marketplace.
You can reach Shane on LinkedIn: https://www.linkedin.com/in/shane-zutz-digi-key/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah

Jun 6, 2023 • 36min
E66: Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication
Join host Sannah Vinding in an insightful conversation with Chris Gray, an expert in consumer psychology and buyer behavior. Discover the role of consumer psychology, critical thinking, and trust-building in business and marketing. Gain valuable insights into understanding customer behavior, debunking attention span myths, and establishing authentic connections.
In this engaging episode, Chris Gray sheds light on the crucial role of understanding consumer psychology in effectively reaching and motivating customers. Explore the impact of emotions, cognition, motivation, and social psychology on consumer decision-making. Gain practical strategies for building trust and forging resilient relationships with customers through authenticity and transparency.
Myth-Busting Mindset Resources
Link: https://talk.ac/chrisgray
Offer Code: SANNAH
You can reach Chris on LinkedIn: https://www.linkedin.com/in/drchris/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah

May 23, 2023 • 23min
E65, Harnessing the Power of Digital Transformation in the Manufacturing Industry
Sannah Vinding, the host of the popular 'Mind the Innovation Podcast,' is back with an exciting re-run episode that delves into the world of digital marketing for manufacturers. Joining Sannah in this engaging conversation is Andrew Schwarz, Regional Sales Manager at SupplyFrame, known for his expertise in aligning customer objectives with the services or products offered.
You can reach Andrew on LinkedIn: https://www.linkedin.com/in/andrew-schwarz-50994a1/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah
#electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation

May 9, 2023 • 37min
E64, Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director
Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Sager Electronics, to discuss the evolving role of marketing in the manufacturing industry. From the shift from print to digital marketing to the changing relationship between marketing and sales, Maryellen shares her insights on how businesses can stay ahead of the curve and adapt to the challenges of today's market. Join us as we explore the importance of mentorship, the impact of technology, and the need for a customer-centric approach in the manufacturing industry.
Here are three key learnings from this episode:
1. The role of marketing in the manufacturing industry has evolved from print to digital, with a greater emphasis on social media, video, and podcasting. There is also a greater need for collaboration between marketing and sales to solve problems for customers.
2. The COVID-19 pandemic has accelerated the adoption of digital tools and the need for more personalized messaging to customers. Companies must adapt to new technology and data to stay competitive.
3. Mentorship and exposure to different departments are crucial for personal and professional growth in the sales and marketing industry. Finding and retaining talent is a challenge, but mentorship can be beneficial for both the mentee and the mentor
You can reach Maryellen on LinkedIn: https://www.linkedin.com/in/maryellenstack/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah
#electronicsindustry #leadershippodcast #B2Bmarketing #marketingmanufacturing #salesmarketing #strategy #digitalmarketing #innovation #Peopleskills #companyculture #innominders #electroniccomponents #distribution #sannahvinding #mindtheinnovation

Apr 25, 2023 • 41min
E63; Navigating the Changing Landscape of the Electronics Industry
In this episode of Mind the Innovation Podcast, your host Sannah Vinding is joined by Chris Beeson, the President for Electronics and Global Strategic Suppliers at the RS Group, about the trends and challenges in the electronics industry. In this insightful conversation, Beeson shares his thoughts on various aspects of the industry, including supply chain management, performance-based systems, and automation. The speakers also touch on topics such as innovation, fostering positive team culture, and the importance of ESG and better world products. In addition, they discuss the challenges of remote work and how to stay competitive in the industry while maintaining human connection and relationship-building.
Join us for this engaging conversation that offers valuable insights for anyone interested in the electronics industry.
Key Takeaways:
* Innovation in the electronics industry does not always have to be focused on the latest technology. Taking a step back and looking at things from a different perspective can lead to creative problem-solving.
* The importance of fostering a culture that prioritizes listening to the needs of employees and being adaptable in the face of change.
* Leaders who are curious and willing to explore areas outside of their expertise can gain new perspectives and insights that ultimately contribute to their growth and development.
You can reach Chris on LinkedIn: https://www.linkedin.com/in/chris-beeson-a447b73/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah

Apr 11, 2023 • 29min
E62: From Manual to Automated: How Technology is Changing the Sales Game
In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers in the electronics manufacturing industry. They also discuss the shift towards digital marketing and the increasing need for companies to create and distribute relevant content. Furthermore, they explore how technology is revolutionizing the sales game, moving from manual to automated processes.
Tune in to learn more about how embracing technology can improve access to customers and streamline sales processes.
Key Takeaways:
1. Manufacturing companies and reps need to invest in knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers.
2. Manufacturing reps play a significant role in marketing their principles' products, including developing content and redistributing it to customers.
3. Providing value to engineers of all generations through consistent content development and training is crucial.
You can reach Tim on LinkedIn: https://www.linkedin.com/in/tim-paulus-91078929/
For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/
or visit this Website: https://mindtheinnovation.com
Stay curious and keep learning
Thanks for listening!
Sannah


