E58: The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd

I invited Rob Brunson, Vice President of Sales & Marketing at Wallace Electronic Sales, as a guest on the Mind The Innovation Leadership podcast. Rob is sharing his insights on how manufacturers and manufacturers’ representatives can differentiate themselves from their competition. Key takeaways: Digital transformation is the process of improving internal operations and customer experiences by leveraging digital technologies. This includes digitizing data, processes, and experiences, and is achieved through incremental steps and progress. To be a leader, one needs to have a mindset that is comfortable with taking different types of risks, even those involving investments that may not yield a guaranteed return. Enhancing self-service can boost productivity and customer satisfaction, but human interaction remains vital for distinguishing a business and its services. The focus should be on improving self-service, an area where businesses often fall short. You can reach Rob on LinkedIn: https://www.linkedin.com/in/rob-brunson-%F0%9F%A7%99%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F-67859718b/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah