No Fluff MSP Marketing

You have to be found when someone is searching for what you do. Sounds obvious but most MSPs do not put enough effort here. In this episode, we break down some actionable advice to be found in your area and surrounding areas. "All roads lead to the website" has been my go to for many years. It looks great, it converts well, it tags them so we can remarket to them... Good things happen when we get more buyers to our website. THAT is why this episode is so important. At this point, a lot of listeners are locked out of our Ranger/Leader memberships. We launched Scout Plus specifically for people locked out that still want excellent content. Check it out at: msp-camp.com Also, tools discussed in this episode: 1. Rankmath (one of our favorite on page SEO tools) 2. SEMRUSH - This tool is awesome and helps us identify what keywords we should be going after

Your current client base is your hottest market. Account Management is one of the most important marketing and sales tools you have at your disposal. With the right process, technology, and people, Account Management will help you retain customers, make them happy to buy more services from you, and send you more business through referrals. If you haven't heard our original Account Management episode with the Account Manager at Alltek Services, please check that out as well!

A simple but true episode today. We'll discuss the importance of delegation and time management. As well as provide actionable examples of how this has changed our business and career!

In this episode, we review what to look for in a marketing coordinator, KPIs, and how to set them up for success at your MSP! If you're going through the process of hiring a marketing coordinator, check out our free guide on hiring a marketing coordinator at: https://msp-camp.com/free-guides/

There was a great discussion on the MSP Camp Facebook page about hiring the right sales person and ensuring their success. It's not an easy thing to do. That's a fact. It's hard finding someone that will actually be successful in the role. On this episode, we review our early failures and what we believed help us find success in this space! Curtis and I have been friends since day one in our new roles. Without his assistance over the years, I don't think I would have succeeded.

George has a big personality. He also is a self taught marketer that has grown his companies significantly. In this episode, he sheds light into how we got started with MSP, some of his unusual but effective marketing strategies, and some great tips to help MSPs get more out of their marketing. I hope you enjoy this conversation and I hope it helps in your own journey to grow your business!

Steven's first solo podcast! In this episode, Steve outlines additional recommendations to transform your website from a boring set of static pages, to a lead machine. Check it out and give Steven some love if you liked it :)

Ben Smith is the founder of ClubIT which is an Australia based MSP. He's had some tremendous results from his value based pricing approach with his clients. This phrase is spoke about a lot in our industry so it's great to hear from an MSP that successfully implemented this approach. He provides specific examples and the process he took to increased his revenue significantly within his current client base. Really enjoyed this conversation with Ben! I hope you find it helpful too.

This week’s guest is Brian Gillette, a sales expert renowned for his 'Feel Good Close' methodology and transformative 90-day sales accelerator program. He shares invaluable insights on the sales process in the MSP industry, emphasizing the importance of empathy and authenticity over hard sells. Brian discusses strategies for tackling price objections without discounts, building trust with clients, and crafting detailed proposals. He also highlights the need for adaptability and personal accountability in achieving sales success, empowering MSPs to thrive.

Every MSP seems do to social media. They're posting often, they're staying consistent, they're trying to build their audience..... but their content sucks! Social media is not a place to sell your services. It's a place to engage clients, the community, and your prospects. You don't do that with a bunch of boring stock photos or blogs to other websites, yet that's how the VAST majority of most MSPs social media strategy. In this episode, Maddie and Taher take a deep dive into all things social media marketing. You don't want to miss this one! If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com