No Fluff MSP Marketing

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth.  I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher! A year ago, I caught Rob during his hiatus so I took full advantage. One of the most important points in our conversation revolved around the importance of building relationships with prospects in sales. I hope you enjoyed the conversation and thank you for supporting the podcast! Not a camper yet? Check us out at MSP Camp (msp-camp.com)

Marketing an MSP can seem overwhelming. So much that can be done, but where to start? In this episode, we’ll show the baby steps we took at Alltek Services and MSP Camp to gradually improve our marketing. We don’t have to be experts right away to see progress with your marketing. Baby steps. Don't forget to check out msp-camp.com

I wish I was more consistent with this when I was at Alltek Services, but it still helped me ad $30,000 in MRR. Exactly why a coffee a week will make you money and the step by step framework to make it successful. Don't skip this one!

If you've been marketing for any amount of time, you've heard the term "lead magnet." Oftentimes a free resource in exchange for a prospects contact information. It can seem more difficult to get prospects to bite on lead magnets in the world of B2B, but there are some cheat codes you can take to make your lead magnets more enticing. If you're not currently an MSP Camp member and want to try this out for yourself, join today for FREE: https://campers.msp-camp.com/

Exploring the power of video in marketing, from upselling clients to enhancing social media engagement. Discussing the lack of clear direction on when to use video and the perceived effort barrier. Providing actionable tips on implementing video at your MSP for a stronger online presence.

The podcast explores the power of video for upselling clients, creating stronger ads, and engaging prospects on social media. It highlights the underutilization of video due to perceived effort barriers. The upcoming series will provide tips on when to use video and examples of its ROI.

In this episode we spill the beans! We appreciate you following and supporting the MSP Camp journey from incubation to hopefully one day a major player in the MSP space. In this episode we cover what's new at MSP Camp as well as some exciting new changes coming this year! If you're a listener and you haven't check out MSP Camp... shame on you. Just kidding :) but seriously check us out at MSP Camp.

New client onboarding is exceptionally important. In this episode we discuss exactly WHY it's important as well as actionable advise to immediately improve the new client onboarding experience. This is a long one, but there's a lot to cover! Don't forget to check out msp-camp.com

This is a recording from a presentation I did at Techcon Unplugged in September on inbound marketing. I posted it on YouTube but most of our audience is still on this podcast and I really think it's worth listening too! You know what I say about repurposing content :) On another note, I HIGHLY recommend getting your ticket to Techcon Unplugged this year. It was an incredible event and the MSP Camp team will definitely be there again this year! Ticket link: https://www.eventbrite.com/e/techcon-unplugged-2024-tickets-789463164577

I started as a marketing intern at an MSP almost 8 years ago to the day I posted this. I am now no longer working at an MSP since leaving January 1st 2024 to focus on MSP Camp full time. Cool thing is, I can now fully and objectively look back on my time as the VP of Business Development and share some of the key lessons that I learned either though success... or failure. Important lessons have come from both. I will undoubtedly have multiple parts to this series and I hope this can help you on your own journey at an MSP!