No Fluff MSP Marketing

Nigel Moore, Founder of The Tech Tribe and author of "Package, Price, Profit," shares his journey from MSP owner to influential community leader. He dives into essential topics like structuring service packages, mastering pricing strategies, and the significance of client relationships. Nigel emphasizes the need for adaptability in pricing models and provides insights on navigating challenges with difficult clients. He also shares innovative marketing strategies, making this a treasure trove of advice for MSPs at any stage.

Bob started his MSP journey with a Co-Managed client. This experience helped him refine his Co-Managed offering and he was gracious enough to share some key considerations when marketing to Co-Managed prospects. He also shares insight into ongoing management of these accounts. I hope you find this as helpful as I did. Thanks for jumping on Bob! If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com

This happens to all of us and we'll happen even more as you start getting additional leads outside of referrals. In this episode, we lay out how to reengage MSP prospects that went dark on you... Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today: Check us out at msp-camp.com.

Learn the importance of referral partners for MSPs and strategies for building successful partnerships, including reaching out to larger MSPs, partnering with HIPAA Consultants and IT auditors, and leveraging associations. Discover effective communication strategies and the benefits of offering incentives to referral partners.

Whether you focus on one vertical, a few verticals, or all verticals, this episode will provide insight into the power of niches and how a successful MSP owner uses this to his advantage. Dan is a long time friend and was gracious enough to jump on the podcast to explain how and why he focuses completely on a single vertical. Thanks again for listening and supporting this podcast. We do not take it for granted! Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com. Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

Adding new business is absolutely critical to growing your MSP. Marketing will communicate your value and grow your revenue, but don't leave your current clients out of your campaigns! We consistently adding thousands in MRR every quarter form our existing client base, and they're happy to pay. In this episode, Collin (Alltek Services Account Manager) and I discuss our approach to client satisfaction, ongoing reviews, and upsell opportunities. We share actionable tips to help you improve the Account Management process at your MSP! Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com. Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

Not the sexiest topic in the world, but an important piece of your marketing that's easy to do. Are you going to get tons of leads from an email or printed newsletter? Nope. But it does build your authority and client engagement.  In this episode, we discuss what content to include and how newsletters have a positive impact at our MSP.  Needs awesome content to engage your clients and prospects? Join MSP Camp if your area is open :) Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

Yes, you should have a sales presentation. Don't just show up empty handed or with a sad looking sales document.  In this episode we cover qualifying and questions prior to the meeting, building your sales folder and supporting documents, presenting effectively in the meeting, and a quick tip on follow up.  Make sure to check out MSP Camp to jump start your marketing! Join the discussion in our open Facebook group: MSP Marketing and Sales group

Everyone is screaming potential recession, but all is green for go in the MSP space and many other sectors.  However, it's inevitable that a recession will occur... at some point. In this episode, Taher breaks down challenges and opportunities from a marketing perspective for your MSP. This is a combination of input from the owner of Alltek, Taher, MSP Camp members, and members of our peer group, so I'm not going to pretend it's all me on this one! Support the podcast and improve your marketing by becoming a Ranger or Leader member!

In this episode, we start off with some technical aspects of website management. This part can be a little dense, but it is important to know many of these whether you're doing your own website or not.  Next up, we dive into some specific recommendations based on what has worked at our MSP and what could have the highest impact on your website.   It's a long one, but worth it if you're looking to improve your website and actually start getting leads through your site! Support the podcast and your MSP by signing up as a Ranger or Leader member :)