No Fluff MSP Marketing

I got an email from Mike a few weeks and instantly fell in love with his brand. They have gone all in on the super hero theme and it's incredible. They didn't do it half-way, they went ALL IN! Highly recommend giving this one a listen. We discuss differentiators, owning your brand, and the highest return marketing they've seen at their MSP!

Will has been on an acquisition crusade over the last 4 years and is now the head of a 120+ employee MSP called IT Voice. What originally started as a conversation about how he built his LinkedIn "personal brand" morphed into an engaging and interesting conversation around growth, leadership, marketing and his content process. Highly recommend checking this one out and adding Will on LinkedIn. He understands content and he's quite the impressive dude!

I was at TechCon Unplugged last month (an incredible event BTW). I've seen Marnie on LinkedIn and always loved her content. She got on stage at that event and started presenting and I just couldn't help but think "Dang... she's so cool." She summed up effective Account Management and dropped absolute GOLD for about 45 minutes. I reached out to her right away to try and get her on the podcast. In this episode, she provides more detail on some of the points in that presentation, teaches me how to properly recruit for another Account Manager, and explains why sometimes client gifts are good... and sometimes they're bad! I really enjoyed this conversation and hope you do too!

We need to have a marketing budget intervention. If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for. Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return. In this episode, we discuss expectations of marketing, ROI, and a process to reasonably expand your marketing budget as your return from marketing grows. Every listeners that is currently investing in marketing or planning to should listen to this episode.

I was introduced to the Flywheel concept in undergrad. The President of the tiny association I was part of spoke about it like it was a law, an undeniable truth. I witnessed the flywheel for the first time in that tiny association that went from a few people to one of the largest associations at that school. Understanding this concept and embracing it will set you up for success on your marketing and sales journey. Trust me.

Referrals are incredible. They are the warmest leads and oftentimes ideal clients. However, all referrals are not the same. Client referrals can rarely be attributed to marketing. You're keeping your clients happy and they are rewarding you. Referrals from friends, partners, and others in the community can almost be solely attributed to marketing.... That might sound crazy, but tune in and we'll share exactly why that's the case! If you want to support this podcast, sign up to be an MSP Camp member. Helps us keep doing what we love. Oh, and you get incredible content ready to roll!

You have to be found when someone is searching for what you do. Sounds obvious but most MSPs do not put enough effort here. In this episode, we break down some actionable advice to be found in your area and surrounding areas. "All roads lead to the website" has been my go to for many years. It looks great, it converts well, it tags them so we can remarket to them... Good things happen when we get more buyers to our website. THAT is why this episode is so important. At this point, a lot of listeners are locked out of our Ranger/Leader memberships. We launched Scout Plus specifically for people locked out that still want excellent content. Check it out at: msp-camp.com Also, tools discussed in this episode: 1. Rankmath (one of our favorite on page SEO tools) 2. SEMRUSH - This tool is awesome and helps us identify what keywords we should be going after

Your current client base is your hottest market. Account Management is one of the most important marketing and sales tools you have at your disposal. With the right process, technology, and people, Account Management will help you retain customers, make them happy to buy more services from you, and send you more business through referrals. If you haven't heard our original Account Management episode with the Account Manager at Alltek Services, please check that out as well!

A simple but true episode today. We'll discuss the importance of delegation and time management. As well as provide actionable examples of how this has changed our business and career!

In this episode, we review what to look for in a marketing coordinator, KPIs, and how to set them up for success at your MSP! If you're going through the process of hiring a marketing coordinator, check out our free guide on hiring a marketing coordinator at: https://msp-camp.com/free-guides/