No Fluff MSP Marketing

The hosts explore the importance of actively seeking referrals and offer tips on how to do so effectively. They emphasize the significance of sending monthly newsletters, creating an enjoyable atmosphere, and using big giveaways as referral incentives. They also discuss the success of using premium direct mail to attract potential clients.

It's nice to hear how businesses are using Telemarketing to grow their business, but it's also beneficial to hear from those actually doing the work! James cold called me a few months ago and his pitch was great. James shares some excellent advice from the perspective of the caller! Check out our new telemarketing management guide on the guide section from our partners at Contact Science

There are two primary activities MSPs think they should do when they start marketing their business. They believe they should be cold calling and advertising right away.  While this may pay off in the short run, it is a detriment to your long term growth. You need to learn to think like a marketer and growing organically before you spend money on either of these. In this episode we cover whether you should be advertising, when you should start advertising, and mistakes to avoid when you do! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

If you've listened to more than a few episodes, you already know we're HUGE advocates of having a dedicated marketing person at your MSP. In this episode we outline HOW to go about doing this. We also interview Steven and Maddie who started as interns here to get their insight into what they were looking for in a position and expectations. I really lucked out with these two! Not only are they awesome, they're actually great at being on a podcast! Check out our Free Guide on msp-camp.com for a concise overview of how and why to hire a marketing intern. Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth.  I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher! I caught Rob during his hiatus so I took full advantage. We had a wonderful conversation around finding a differentiator, marketing, and sales that should be applicable to anyone listening. I hope you enjoy the conversation and we appreciate you listening to the podcast!

Adam is an entrepreneur and marketing expert. He's never studied either in any formal way, he just gets it. In this episode, we go over the history of his businesses, his successes, failures, and what makes him stand out from the dozens of other gyms near him. He is almost always at full capacity at his gyms. That's hard to do when you're charging a premium rate in a crowded space! While he may not run or market an MSP, the lessons in this episode can teach us all a thing or two about the psychology of growing your business and thinking outside the box! This one starts a little slow but the conversation really picks up about 1/3 the way in so make sure you stick around! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

I tell this story a lot because it taught me a lot Creating true differentiators is difficult but absolutely required. In this podcast, I go over our exact differentiators and ideas for additional differentiators to give you some ideas on how to develop your own! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

Special Guest Blackpoint In this episode we speak with Justin at Blackpoint. We currently use Blackpoint at Alltek Services. This podcast isn't designed to sell you on Blackpoint, it's to communicate WHY every MSP should have an Managed Detection and Response offering and how to market and sell it to your clients and prospects. While discussing cybersecurity can be a challenge at times, MDR seems to hit home with prospects. Positioning it correctly is a must! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

I saw a post recently about an MSP that gave away a Tesla... Needless to say I was immediately intrigued.  Ironically, most of the comments were fairly negative and the community thought it was a bad idea. Well, I commented how much I loved the idea, and the guy that came up with the idea responded. In this podcast, I interview Hunter with ComTech to go over how he came up with the idea, executing on it, and of course, the results! A quick note, I love how many MSPs are open and willing to be on the podcast. They don't care about "competition" they're just willing to help. I hope you find value in this conversation. I know it got me motivated to think even bigger! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

I've heard MSPs say their website is just to look professional and has never brought them a lead... that is insanity!! Your website should be one of your main lead drivers.  Whether it's SEO or having your campaigns point to a landing page, you should be getting leads from your website. Period. SEO is one of those topics that is just... dense. We all get those weekly emails form "SEO" companies trying to pitch their worthless services. If you're not investing $2,000-$3,000 a month specifically in SEO, these types of companies are not going to do much and that's a fact. However, very few of us want to invest that kind of money in just one facet of our marketing strategy. So, what do we do? In this episode with eBridge Marketing Solutions, we lay out SEO fundamentals and some low hanging fruit you can do in your MSP without having to hire an expensive SEO agency.  I have to give it Devin, he truly cares about this community. He didn't try to pitch his service or make thing "complicated." he just gave great advice. This is rare for many vendors and I personally appreciate it a lot!! MSP Camp is live! We're building the greatest MSP Marketing Resource in the world. Check out our FREE Guides page to learn everything you need to know to start growing your MSP!