No Fluff MSP Marketing

There was a great discussion on the MSP Camp Facebook page about hiring the right sales person and ensuring their success. It's not an easy thing to do. That's a fact. It's hard finding someone that will actually be successful in the role. On this episode, we review our early failures and what we believed help us find success in this space! Curtis and I have been friends since day one in our new roles. Without his assistance over the years, I don't think I would have succeeded.

George has a big personality. He also is a self taught marketer that has grown his companies significantly. In this episode, he sheds light into how we got started with MSP, some of his unusual but effective marketing strategies, and some great tips to help MSPs get more out of their marketing. I hope you enjoy this conversation and I hope it helps in your own journey to grow your business!

Steven's first solo podcast! In this episode, Steve outlines additional recommendations to transform your website from a boring set of static pages, to a lead machine. Check it out and give Steven some love if you liked it :)

Ben Smith is the founder of ClubIT which is an Australia based MSP. He's had some tremendous results from his value based pricing approach with his clients. This phrase is spoke about a lot in our industry so it's great to hear from an MSP that successfully implemented this approach. He provides specific examples and the process he took to increased his revenue significantly within his current client base. Really enjoyed this conversation with Ben! I hope you find it helpful too.

This week’s guest is Brian Gillette, a sales expert renowned for his 'Feel Good Close' methodology and transformative 90-day sales accelerator program. He shares invaluable insights on the sales process in the MSP industry, emphasizing the importance of empathy and authenticity over hard sells. Brian discusses strategies for tackling price objections without discounts, building trust with clients, and crafting detailed proposals. He also highlights the need for adaptability and personal accountability in achieving sales success, empowering MSPs to thrive.

Every MSP seems do to social media. They're posting often, they're staying consistent, they're trying to build their audience..... but their content sucks! Social media is not a place to sell your services. It's a place to engage clients, the community, and your prospects. You don't do that with a bunch of boring stock photos or blogs to other websites, yet that's how the VAST majority of most MSPs social media strategy. In this episode, Maddie and Taher take a deep dive into all things social media marketing. You don't want to miss this one! If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com

Nigel Moore, Founder of The Tech Tribe and author of "Package, Price, Profit," shares his journey from MSP owner to influential community leader. He dives into essential topics like structuring service packages, mastering pricing strategies, and the significance of client relationships. Nigel emphasizes the need for adaptability in pricing models and provides insights on navigating challenges with difficult clients. He also shares innovative marketing strategies, making this a treasure trove of advice for MSPs at any stage.

Bob started his MSP journey with a Co-Managed client. This experience helped him refine his Co-Managed offering and he was gracious enough to share some key considerations when marketing to Co-Managed prospects. He also shares insight into ongoing management of these accounts. I hope you find this as helpful as I did. Thanks for jumping on Bob! If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com

This happens to all of us and we'll happen even more as you start getting additional leads outside of referrals. In this episode, we lay out how to reengage MSP prospects that went dark on you... Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today: Check us out at msp-camp.com.

Learn the importance of referral partners for MSPs and strategies for building successful partnerships, including reaching out to larger MSPs, partnering with HIPAA Consultants and IT auditors, and leveraging associations. Discover effective communication strategies and the benefits of offering incentives to referral partners.