No Fluff MSP Marketing

Whether you focus on one vertical, a few verticals, or all verticals, this episode will provide insight into the power of niches and how a successful MSP owner uses this to his advantage. Dan is a long time friend and was gracious enough to jump on the podcast to explain how and why he focuses completely on a single vertical. Thanks again for listening and supporting this podcast. We do not take it for granted! Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com. Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

Adding new business is absolutely critical to growing your MSP. Marketing will communicate your value and grow your revenue, but don't leave your current clients out of your campaigns! We consistently adding thousands in MRR every quarter form our existing client base, and they're happy to pay. In this episode, Collin (Alltek Services Account Manager) and I discuss our approach to client satisfaction, ongoing reviews, and upsell opportunities. We share actionable tips to help you improve the Account Management process at your MSP! Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com. Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

Not the sexiest topic in the world, but an important piece of your marketing that's easy to do. Are you going to get tons of leads from an email or printed newsletter? Nope. But it does build your authority and client engagement.  In this episode, we discuss what content to include and how newsletters have a positive impact at our MSP.  Needs awesome content to engage your clients and prospects? Join MSP Camp if your area is open :) Join the discussion in our open Facebook group: ⁠MSP Marketing and Sales group⁠

Yes, you should have a sales presentation. Don't just show up empty handed or with a sad looking sales document.  In this episode we cover qualifying and questions prior to the meeting, building your sales folder and supporting documents, presenting effectively in the meeting, and a quick tip on follow up.  Make sure to check out MSP Camp to jump start your marketing! Join the discussion in our open Facebook group: MSP Marketing and Sales group

Everyone is screaming potential recession, but all is green for go in the MSP space and many other sectors.  However, it's inevitable that a recession will occur... at some point. In this episode, Taher breaks down challenges and opportunities from a marketing perspective for your MSP. This is a combination of input from the owner of Alltek, Taher, MSP Camp members, and members of our peer group, so I'm not going to pretend it's all me on this one! Support the podcast and improve your marketing by becoming a Ranger or Leader member!

In this episode, we start off with some technical aspects of website management. This part can be a little dense, but it is important to know many of these whether you're doing your own website or not.  Next up, we dive into some specific recommendations based on what has worked at our MSP and what could have the highest impact on your website.   It's a long one, but worth it if you're looking to improve your website and actually start getting leads through your site! Support the podcast and your MSP by signing up as a Ranger or Leader member :)

The hosts explore the importance of actively seeking referrals and offer tips on how to do so effectively. They emphasize the significance of sending monthly newsletters, creating an enjoyable atmosphere, and using big giveaways as referral incentives. They also discuss the success of using premium direct mail to attract potential clients.

It's nice to hear how businesses are using Telemarketing to grow their business, but it's also beneficial to hear from those actually doing the work! James cold called me a few months ago and his pitch was great. James shares some excellent advice from the perspective of the caller! Check out our new telemarketing management guide on the guide section from our partners at Contact Science

There are two primary activities MSPs think they should do when they start marketing their business. They believe they should be cold calling and advertising right away.  While this may pay off in the short run, it is a detriment to your long term growth. You need to learn to think like a marketer and growing organically before you spend money on either of these. In this episode we cover whether you should be advertising, when you should start advertising, and mistakes to avoid when you do! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

If you've listened to more than a few episodes, you already know we're HUGE advocates of having a dedicated marketing person at your MSP. In this episode we outline HOW to go about doing this. We also interview Steven and Maddie who started as interns here to get their insight into what they were looking for in a position and expectations. I really lucked out with these two! Not only are they awesome, they're actually great at being on a podcast! Check out our Free Guide on msp-camp.com for a concise overview of how and why to hire a marketing intern. Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!