No Fluff MSP Marketing

I have always been passionate about video. I used to edit Dragon Ball Z videos to Linkin Park and created simple stop motion videos with my toys when I was a kid. They all sucked, but it was fun! Not much has changed :) Tom Lawrence has over 250,000 subscribers on his YouTube channel Lawrence Systems and consistently drives leads for his MSP through this one tactic that he has mastered! Just like me, Tom enjoys making videos. If you enjoy making video, then there should be nothing stopping you from using it in your MSP. If you don't enjoy video, it's probably because you're not good at it. Quick tip, no one is good at it when they start. It took dozens of videos before I was comfortable on camera. Just get started, you won't regret it. Tom shares some incredible tips on consistently creating and posting content to expand the reach of your MSP. This one is long, but trust me, it's worth every minute! We just published a Free guide on video marketing for MSPs at Msp-camp.com. Make sure to check it out if you're interested in getting started growing your MSP with video!

If you're in the MSP space, it's very likely you've heard of Art Gross and Breach Secure Now. There are many cybersecurity awareness training and dark web monitoring services out there, so why does Breach Secure Now seem to stand out from the rest? What is it about their brand and marketing that has made them a leader? In this episode Art shares some incredible marketing and business advice on going to market, differentiators, how to scale properly, and general wisdom from a business owner who manages an MSP and an amazing channel focused business. This has been my favorite podcast episode to date. I hope you enjoyed it and learn something new to start implementing at your MSP! Thank you for listening to the podcast! To support this team and help us achieve our mission of building the greatest MSP marketing resource in the world, check out msp-camp.com and consider becoming a member :)

Jeanne and I have been in a peer group together for years! She is a marketing and sales expert and I've learned a ton from her over the years (including how to effectively use telemarketing). Jeanne built a very successful MSP she started 36 years ago. Since then, they have shifted to becoming a Cloud Service Provider offering white label cloud solutions specifically to the channel.  In this episode, she will outline the competitive advantage of being able to have the "cloud" discussion and how easy it is to sell cloud to prospects and customers.  Check them out at: https://www.cloudservicesformsps.com/ MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

The title says it all. We published a price calculator right on the website.  In this episode we explain WHY we did it, results of the effort, and some guidance on why this may or may not fit your business model.  MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

Microsoft seems to be getting some bad publicity lately in the MSP community. Whatever your feelings on Microsoft, it can be an amazing tool for prospecting and selling.  The Business Premium license has been a differentiator in our market. We've really learned the ins and outs of M365 and use it to our advantage.  Here's the kicker though, if our team learned a ton about M365 Business Premium but our marketing/sales teams did not put the effort in to learn it, do you think it would be a differentiator? I hear MSPs say they don't want their sales people to be "technical" or "They don't need to know that." I personally believe the Marketing/Sales teams should be trained in detail about all new services/offerings and should be pitching new ones themselves. THAT'S how you become a marketing/sales organization that happens to provide technology. MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

Having great content means nothing if you're not using it! Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service. We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision. I never follow up with, "Just checking in." I provide value with the content I have that answers specific questions or pain points they discussed with me during the sales process. There are tons of ways to use your content to prospect and SELL. MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. Content - The King Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away. Creating great content is so important. It will make you stand out and be a resource to your prospects. Distribution - The Queen You have an amazing piece of content you just created. Great! Now what do you do with it? Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients. Check out our free guides on this topic and others at: msp-camp.com

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen.  Content - The King Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away.  Creating great content is so important. It will make you stand out and be a resource to your prospects.  Distribution - The Queen You have an amazing piece of content you just created. Great! Now what do you do with it? Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients.  Check out our free guides on this topic and others at: msp-camp.com

I guarantee you've fallen into at least one of the 5 mistakes MSPs make in their marketing. No fluff remember? These are all mistakes you must avoid when starting or improving the marketing at your MSP!

First of all, don't even worry if no one shows up to your webinar at first. Like everything, consistency pays off. Plus, you'll get lots of great content for social media and your website. Very few MSPs run webinars. I'm not exactly sure why. They bring in new business and builds satisfaction within your client base.  In this episode, we break down exactly how to host webinars for your clients and prospects and how to get people to actually show up. Check out our free guides on this topic and others at: msp-camp.com