No Fluff MSP Marketing

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth.  I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher! I caught Rob during his hiatus so I took full advantage. We had a wonderful conversation around finding a differentiator, marketing, and sales that should be applicable to anyone listening. I hope you enjoy the conversation and we appreciate you listening to the podcast!

Adam is an entrepreneur and marketing expert. He's never studied either in any formal way, he just gets it. In this episode, we go over the history of his businesses, his successes, failures, and what makes him stand out from the dozens of other gyms near him. He is almost always at full capacity at his gyms. That's hard to do when you're charging a premium rate in a crowded space! While he may not run or market an MSP, the lessons in this episode can teach us all a thing or two about the psychology of growing your business and thinking outside the box! This one starts a little slow but the conversation really picks up about 1/3 the way in so make sure you stick around! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

I tell this story a lot because it taught me a lot Creating true differentiators is difficult but absolutely required. In this podcast, I go over our exact differentiators and ideas for additional differentiators to give you some ideas on how to develop your own! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

Special Guest Blackpoint In this episode we speak with Justin at Blackpoint. We currently use Blackpoint at Alltek Services. This podcast isn't designed to sell you on Blackpoint, it's to communicate WHY every MSP should have an Managed Detection and Response offering and how to market and sell it to your clients and prospects. While discussing cybersecurity can be a challenge at times, MDR seems to hit home with prospects. Positioning it correctly is a must! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

I saw a post recently about an MSP that gave away a Tesla... Needless to say I was immediately intrigued.  Ironically, most of the comments were fairly negative and the community thought it was a bad idea. Well, I commented how much I loved the idea, and the guy that came up with the idea responded. In this podcast, I interview Hunter with ComTech to go over how he came up with the idea, executing on it, and of course, the results! A quick note, I love how many MSPs are open and willing to be on the podcast. They don't care about "competition" they're just willing to help. I hope you find value in this conversation. I know it got me motivated to think even bigger! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

I've heard MSPs say their website is just to look professional and has never brought them a lead... that is insanity!! Your website should be one of your main lead drivers.  Whether it's SEO or having your campaigns point to a landing page, you should be getting leads from your website. Period. SEO is one of those topics that is just... dense. We all get those weekly emails form "SEO" companies trying to pitch their worthless services. If you're not investing $2,000-$3,000 a month specifically in SEO, these types of companies are not going to do much and that's a fact. However, very few of us want to invest that kind of money in just one facet of our marketing strategy. So, what do we do? In this episode with eBridge Marketing Solutions, we lay out SEO fundamentals and some low hanging fruit you can do in your MSP without having to hire an expensive SEO agency.  I have to give it Devin, he truly cares about this community. He didn't try to pitch his service or make thing "complicated." he just gave great advice. This is rare for many vendors and I personally appreciate it a lot!! MSP Camp is live! We're building the greatest MSP Marketing Resource in the world. Check out our FREE Guides page to learn everything you need to know to start growing your MSP!

I have always been passionate about video. I used to edit Dragon Ball Z videos to Linkin Park and created simple stop motion videos with my toys when I was a kid. They all sucked, but it was fun! Not much has changed :) Tom Lawrence has over 250,000 subscribers on his YouTube channel Lawrence Systems and consistently drives leads for his MSP through this one tactic that he has mastered! Just like me, Tom enjoys making videos. If you enjoy making video, then there should be nothing stopping you from using it in your MSP. If you don't enjoy video, it's probably because you're not good at it. Quick tip, no one is good at it when they start. It took dozens of videos before I was comfortable on camera. Just get started, you won't regret it. Tom shares some incredible tips on consistently creating and posting content to expand the reach of your MSP. This one is long, but trust me, it's worth every minute! We just published a Free guide on video marketing for MSPs at Msp-camp.com. Make sure to check it out if you're interested in getting started growing your MSP with video!

If you're in the MSP space, it's very likely you've heard of Art Gross and Breach Secure Now. There are many cybersecurity awareness training and dark web monitoring services out there, so why does Breach Secure Now seem to stand out from the rest? What is it about their brand and marketing that has made them a leader? In this episode Art shares some incredible marketing and business advice on going to market, differentiators, how to scale properly, and general wisdom from a business owner who manages an MSP and an amazing channel focused business. This has been my favorite podcast episode to date. I hope you enjoyed it and learn something new to start implementing at your MSP! Thank you for listening to the podcast! To support this team and help us achieve our mission of building the greatest MSP marketing resource in the world, check out msp-camp.com and consider becoming a member :)

Jeanne and I have been in a peer group together for years! She is a marketing and sales expert and I've learned a ton from her over the years (including how to effectively use telemarketing). Jeanne built a very successful MSP she started 36 years ago. Since then, they have shifted to becoming a Cloud Service Provider offering white label cloud solutions specifically to the channel.  In this episode, she will outline the competitive advantage of being able to have the "cloud" discussion and how easy it is to sell cloud to prospects and customers.  Check them out at: https://www.cloudservicesformsps.com/ MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

The title says it all. We published a price calculator right on the website.  In this episode we explain WHY we did it, results of the effort, and some guidance on why this may or may not fit your business model.  MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!