No Fluff MSP Marketing

Why Quarterly Marketing Campaigns work "When you're trying to communicate EVERYTHING, you're communicating NOTHING"  We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long.  Quarterly campaigns keep the discussion to one service or industry at a time and will make your marketing more memorable and lead to more opportunities.  Check out our free guides on this topic and others at: msp-camp.com 

Lets Talk Telemarketing Part 2 In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts. Topics include: 1. Building a list 2. Vertical targeting 3. How to develop scripts and what should they include? 4. Hiring a telemarketer 5. Expected results Obligatory and much more!

Let's Talk Telemarketing Part 1 In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts.  Topics include: 1. Building a list 2. Vertical targeting 3. How to develop scripts and what should they include? 4. Hiring a telemarketer 5. Expected results  Obligatory and much more!

We all hate getting cold emails. Someone scraped our email off LinkedIn and is trying to sell us something we're not interested in. The vast majority of cold emailing fails miserably.  As much as I hate it, it can work in the MSP space and we consistently use it.  Taking a long term, education based approach has a healthy open and click rate with almost no spam reporting. Like everything with marketing, it takes time, but does pay off if you do it right.  In this episode we'll go over specific email strategies you can use in your MSP to educate and engage your target market.

Stop Outsourcing Your Marketing MSP's often opt for NO marketing or outsourced marketing. We tried the outsourced approached and so has every MSP in our peer group. Big shocker - it doesn't work. I can't even blame the marketing agency either. They are given almost no direction and expected to deliver leads. So, they go with what they're good at: Consistently posting generic social media content, cold email blasting, and haphazardly offering other services like Public Relations and attempts at telemarketing or PPC. In this episode, we dive into WHY outsourcing all of your marketing doesn't work in the MSP space and actionable advice to identify what roles to bring in house, when to do it, and HOW to do it. As well as recommendations on some specific marketing roles you can outsource once you've built a marketing foundation at your MSP.

No one wants to attend your Data backup event... It's amazing I even have to say this. No one wants to come to your boring backup event. It’s blunt, but very true. For a successful MSP event, there has to be a unique central idea or one hell of a giveaway to get clients through the door. However, there’s a massive upside: a memorable in-person event will keep your MSP top of mind. So many MSPs continue to hold boring and generic in-person events; listen to this episode to find out exactly what you should do if you want people to actually attend.

Why aren't MSPs using MDF? We spend thousands of dollars, in some cases tens of thousands of dollars, with our vendors. We've shown them we can grow our revenue consistently. Why wouldn't they want to invest to improve this relationship and revenue? Most vendors will provide MDF if you ask for it! Check out this episode for a deep dive into the MDF process and how your MSP can immediately start taking advantage of these funds.

Your customers don't hate you. Get more reviews. Social proof is the SINGLE GREATEST selling tool we have. Yet we all suck at it. I preach this to every MSP I talk to, yet.. crickets. Just because your client was angry that one time, doesn't mean they won't leave you a 5-star review. We're in technology. I doubt you have a single client that hasn't had at least one frustrating experience. Don't let that hinder you from asking for a review! Google reviews, social media reviews, Indeed reviews, UpCity reviews; check out this episode for the best ways to ask for reviews and build your credibility.

Using Listings To Expand The Reach Of Your MSP To thrive in the MSP industry, you need to obsess over what’s next. UpCity, Clutch, and Google My Business are the latest in business listings. I was skeptical at first, but getting our MSP listed can now be attributed to multiple closed deals and tons of goodwill with our clients. Listen to find out how you can get started listing your MSP and reaping the benefits.

Stop Using Sh*t Content- A businessman on a computer. Two business people shaking hands. A computer with a lock icon on it. What do all of these images have in common? They’re shit content that MSPs continue to include in their marketing despite their ineffectiveness. Just because we’re in the technology industry doesn’t mean that our marketing content needs to be generic. Using garbage content isn’t going to help your MSP: it will actively hurt it and weaken your credibility. Join us for the first episode of No Fluff MSP Marketing, where we talk in detail about the type of marketing that you need to strive for to make your MSP stand out.