Using Your Content to SELL

Having great content means nothing if you're not using it!

Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service.

We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision.

I never follow up with, "Just checking in." I provide value with the content I have that answers specific questions or pain points they discussed with me during the sales process.

There are tons of ways to use your content to prospect and SELL.

MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!