

Collective Clicks: Digital Marketing for Real Estate Investors
Bateman Collective
Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!
Episodes
Mentioned books

Jan 9, 2024 • 28min
PPC Domination: How to Win the Google Ads Auction with Jerry Norton and Robert Wensley
Unlock the secrets of dominating Google Ads with expert insights on quality score, website speed, and predictive analytics. Discover how to leverage user behavior data for targeting higher-intent traffic. Learn to buy clicks at a discount like wholesaling real estate. Gain insider knowledge on optimizing Google Ads for maximum ROI.

Jan 2, 2024 • 35min
What Top Earners Do Differently: Robert Wensley & Jerry Norton on PPC Lead Conversion
Want your PPC leads to actually convert? Tune in as these pros decode exactly what high-performing teams do differently. You'll get the inside scoop on how to skyrocket your ROI by responding faster, assuming motivation, and making killer first impressions. No more leads slipping through the cracks! Whether you're just starting out or want to take your PPC game to the next level, this podcast delivers hard data and field-tested tactics to set you up for success. Press play now to hear the strategies that separate 6-figure earners from the rest.0:00 - Introduction1:36 - Looking at data from most successful vs least successful clients2:06 - 3 measurable things you can do to boost conversion2:30 - Getting leads within 60 seconds 5:06 - Strategies to maximize conversions7:51 - Monitor initial response time and have after hours response service9:06 - Urgency extends beyond just the first call11:51 - Tracking contact time objectively in CRM13:06 - Top clients go on 4x more appointments but close 2x as many deals14:26 - Assuming motivation until proven otherwise15:41 - Loose qualification standards for PPC vs cold leads17:16 - It's about what you're willing to pay, not what they're asking20:06 - Quality first impressions matter - who's on the initial call23:16 - Technical problem solving comes at closing, emotional comes early26:01 - Data shows teams without lead manager perform better32:06 - Summary of 3 key strategies34:53 - EndBrandon’s FREE PPC Tool Kit:http://www.batemancollective.com/jerr...Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Dec 19, 2023 • 20min
Behind the Curtain - Cut Through the Fluff Metrics and Dominate with Google Ads
Learn the truth about misleading metrics in Google Ads. Understand the influence of Google representatives and their impact on ad spend. Avoid blindly following auto apply recommendations and scrutinize them. Don't solely rely on Google's optimization score. Explore the diminishing value of Google Ads partnerships.

Dec 12, 2023 • 15min
Facebook Ads Masterclass Series Part 3: Dynamic Vs. Static Ads-Our Blueprint for Success
Learn the insider tips on balancing dynamic and static ads to optimize Facebook ad results. Discover a two-step blueprint for maximizing impressions and minimizing spend. Explore the process of finding the best assets and attributing data to creative for lead generation.

Dec 5, 2023 • 37min
Succeeding with PPC: Minimum Budgets and Expert Tips with Jerry Norton and Robert Wensley
Learn about the essential budgeting tips for PPC marketing in real estate wholesaling. Dive into game theory comparisons and ideal market size discussions for successful campaigns. Discover the importance of risk tolerance, resource allocation, and time management in PPC advertising. Explore challenges in real estate investment and strategies for scaling business effectively.

Nov 30, 2023 • 25min
The Secret to PPC Success with Jerry Norton and Robert Wensley
Discover the secrets of dominating in wholesaling real estate with PPC from real estate gurus. Learn about high intent leads, control over sellers, high ROI with small teams, cash conversion cycles, and predictability in wholesaling. Dive into tracking metrics, KPIs, and the importance of setting budgets. Exciting insights await to take your wholesaling game to new heights!

Nov 21, 2023 • 23min
Facebook Ads Masterclass Series Part 2: Boosting Lead Quality
Dive into the world of Facebook ads and lead quality with this episode. Learn about optimizing goals, creative strategies, and why unattractive ads can be the best. Discover how to sculpt better leads and make your bait irresistible to motivated sellers. Stop wasting money on junk leads and start banking whale deals.

Nov 14, 2023 • 31min
From House Flipper to Tech Disruptor: A Chat with Sharad Mehta
Are you tired of CRM systems that overpromise and underdeliver? Want to finally get a 360 degree view of your investor business with actionable data? Our special guest today is Sharad Mehta, the founder of ReSimply, a CRM designed specifically for real estate investors by a real estate investor.Sharad started ReSimply out of his own need to simplify and optimize his Chicago-based house flipping business. After trying complex CRMs like Salesforce, he decided to build a platform tailored to real estate investors. Now thousands of companies nationwide use ReSimply to effortlessly track marketing ROI, manage leads, and close more deals. Tune in as Sharad shares his origin story, why most CRMs miss the mark, and key metrics every savvy investor should be tracking. You’ll walk away with priceless insights to level up your investor game. Let’s dive in!0:00 - Introduction1:30 - Sharad talks about his background and how he started investing in real estate3:15 - He moved to California but still had his investing business in Chicago area4:20 - In 2015-2016 he started building software to manage his business, which became ReSimply6:30 - ReSimply is an all-in-one CRM tailored specifically for real estate investors8:00 - Compared ReSimply to more customizable but complex CRMs like Salesforce9:30 - ReSimply aims to provide a system that works out of the box for investors11:00 - Importance of tracking marketing KPIs and performance13:30 - Metrics like cost per lead, cost per deal, ROI for each marketing channel15:00 - Also want to track conversion rates through the pipeline17:00 - Timeline numbers from lead to offer to contract are key18:30 - Helps set expectations for team members20:00 - Upcoming features like call tracking21:30 - Scenario: Answering calls quickly for inbound PPC leads23:00 - ReSimply's Speed to Lead feature for instant calls to PPC leads25:00 - Soon will track if calls are answered and answered quickly27:00 - Can track by team member which helps management29:00 - Thanks and where to learn more about ReSimplyThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Nov 7, 2023 • 19min
Facebook Ads Masterclass Series Part 1: Making Facebook Ads Work for Real Estate Investors
Facebook ads have been getting a bad rap in real estate investing these days, but don't write them off just yet! In this 4-part podcast series, we're breaking down why Facebook still works and how to make it work for you.This is the first episode in a 4-part podcast series all about making Facebook ads work for real estate investors in 2023. In this episode, we lay the groundwork by addressing common complaints about Facebook - the lead quality issues, limited targeting, and more. But here's the thing - if you know how to play the Facebook game, you can still get motivated seller leads at a lower cost than Google Ads.Stick around for the rest of the series as we dive into targeting strategies, ad copy tips, and cutting-edge approaches to dominate Facebook and crush your competition. More hard-hitting insights are coming in the next 3 episodes, so stay tuned! For now, it's time to give Facebook another chance. Prepare yourself to dive into this series and supercharge your advertising campaigns!0:00 - Buckle Up, We're Talking Facebook Ads!2:20 - The Ugly Truth Behind Facebook Ads5:10 - Targeting Troubles and Lead Letdowns7:38 - Placements Make or Break Your Leads10:20 - Forget Platforms, Find Motivated Sellers12:30 - The Inside Scoop: What's Coming Next14:40 - The Truth About Facebook Ads in Real Estate16:15 - Until Next Time...Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Oct 31, 2023 • 17min
Q4 Marketing: Thrive or Dive?
It's that dreaded time of year again. Q4 has your real estate investing marketing slumping along with the temperatures. Competitors start snoozing as deals dry up, but does your pipeline and revenue have to take a holiday hit too?In this week's info-packed podcast, Brandon Bateman cracks the code on smart marketing through the year-end slowdown. He reveals must-know tips like why some digital channels thrive while direct mail takes a dive in Q4. Brandon also shares tactical strategies to keep your team motivated and pipeline full, even as others start phoning it in.Whether you're tempted to cut budgets or go all in this November and December, this episode brings the marketing cheer you need to close out 2023 strong. Don't miss Brandon's holiday slowdown survival guide for real estate investors.0:00 - Should You Keep Marketing in Q4? 2:30 - Solo vs Team Marketing. 5:00 - Demand Generation vs Harvesting Channels. 7:30 - Supply and Demand Changes in Q4. 10:15 - Planning Around Team Vacations.12:30 - Capitalizing When Competitors Sleep. 15:30 - The Bottom Line for Most Companies. 16:50 Tune in next week!Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


