Collective Clicks: Digital Marketing for Real Estate Investors

Bateman Collective
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Aug 23, 2023 • 36min

How to Effectively Lead Your Sales Organization with Steve Trang

Real estate investors: Is your sales team not closing enough deals? Host of Real Estate Disruptors Steve Trang reveals his strategy for getting your salespeople to crush their metrics.In this can't-miss episode, Trang tells all on how to transform your acquisition team overnight. Discover the counterintuitive tactics that light a fire under your sales staff and get them hungry to hit their goals.Plus, Trang unveils his go-to compensation structure to incentivize peak performance. Want your salespeople hustling like you do? Don't miss these insider tips.Transform your sales team and close more deals with this exclusive look inside a real estate mogul's playbook.0:00 - Introduction, Brandon is interviewing Steve Trang about managing salespeople2:10 - How to help sales organizations grow more effectively by reducing turnover4:10 - The challenges with working with salespeople and how to overcome it8:07 -Understanding salespeople's "why" and how to tie accountability to their purpose15:50 - People make what they need, not always what they want22:52 - Hire salespeople who already make 6 figures, have experience, and expenses25:05 - Straight commission- the only pay structure attracts the best salespeople28:09- Steve's biggest surprise going into real estate30:51 - Struggles with sales leadership? What no one talks about 34:46 - Steve's experience working with Bateman: Two new deals and a 9-10X ROI this year35:00 - ConclusionThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Aug 16, 2023 • 28min

Leveraging AI in Real Estate Investment Marketing

AI is revolutionizing real estate investing. In today's episode, Brandon and Garrett reveal the top 4 AI tools that are game-changers for digital marketing and data analysis. Learn how you can leverage cutting-edge AI to crush your marketing goals. The future is here — don't miss out on these must-know AI tools that are transforming real estate investing right now!2:05 - AI tools for digital marketing in real estate3:25 - Google Ads AI optimization based on data4:57 - Niche industry struggles: Real estate investing6:42 - Using Unbounce AI for landing pages11:49 - Compare and contrast AI with traditional A/B testing. Which is better?13:19 - Effectively using Anyword AI for copywriting14:49 - Integrations with Google/Facebook ads 16:18 - Opus AI video clipping for social media17:50 - Edit clip with text, emojis, and branding for social optimization18:29 - ChatGPT AI data analysis21:50 - How real estate investors can use AI: analyze property data and spreads23:01 - How AI enables more advanced and faster analysis26:28 - Final Thoughts and DiscussionThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Aug 11, 2023 • 38min

Should You Manage PPC In-House or Hire an Agency?

Debating whether to manage your PPC in-house or loop in an agency? We're here to offer our completely unbiased opinion (😂) and help you make the decision that's right for you.Pros of managing PPC in-house (2:18)Pros of managing PPC with an agency (3:08)PPC: Time vs. Expertise (4:48)Agencies can provide higher overall knowledge percentage for less cost (6:06)Agency team size provides more data to inform decisions vs individual data (7:54)Market shifts: in-house vs agency (12:30)Removing agency collective data leads to worse results (13:48)Common in-house mistakes: (16:30)The importance of patience (18:00)Final thoughts and advice (23:24)Learn more about how even though managing PPC campaigns in-house can provide more control, the experience, resources, and collective data from a qualified agency will lead to better optimization and results over time for most businesses.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Aug 3, 2023 • 27min

Why Over-Emphasizing Cost Per Lead Is Killing Your REI Business

If you're like most real estate investors, you probably get stuck in the Cost Per Lead trap sometimes. And that's okay! In today's episode, we will talk about a better way to assess your campaigns that will help you drive more impactful results than ever.In this episode, we discuss:Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05)The dangers of making decisions based on limited data or small sample sizes (04:50)Defining lead quality based on the funnel stage with sufficient sample size (07:30)How to find undervalued leads by looking at what competitors ignore (09:45)The flaws with only looking at cost per lead or cost per deal (11:20)Real-life examples of why you need to analyze beyond cost per lead (13:40)The key funnel metrics you must track for real estate success (16:55)Learn why solely focusing on cost per lead can damage your profits and ROI. Discover how to track funnel metrics properly to make data-driven decisions that maximize your real estate investment returns.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Jul 28, 2023 • 54min

Ditch the Duct Tape: Creating Bulletproof Operations

In this episode of the Collective Clicks podcast, host Brandon Bateman interviews Brady Stolzing, the Head of Operations at Bateman Collective. They discuss:Brady's background and how he came to work at Bateman CollectiveDetermining when to invest in scaling your operationsCommon operations problems businesses faceCreating effective systems and documentationThe importance of continual improvement processes like auditing and issue trackingThe visionary vs integrator roles and how their partnership enables growthKey software tools for task management, documentation, CRMs, and moreSo if you're tired of keeping your operation together with duct tape, tears, and prayer, then this episode is for you.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Jul 5, 2023 • 45min

The Art of Transaction Coordination: Expert Advice from Pro Wholesaler David Olds

In this fantastic episode, Brandon Bateman interviews David Olds, the expert behind a virtual transaction coordination company that has closed over $14.7 million in wholesale assignment fees! David shares his insights on transaction coordination dispositions and discusses where investors often go wrong in their approach. Get ready to learn how to tackle the challenging and essential work that leads to success. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Jun 13, 2023 • 28min

Cracking the Code: Lowering Google Ads Costs and Maximizing Impression Share

Join Brandon and guest Garret Cragun, Bateman Collective's Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game. Bid Calculator: https://www.notion.so/bateman/Bateman-Collective-Bid-Adjustment-Calculator-60f3dea236054935bd021653f872fd39?pvs=4Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Jun 6, 2023 • 29min

Uncovering Off-Market Real Estate Deals: Strategies and Success Stories with Sharon Vornholt

Brandon interviews Sharon Varn Holt, an expert in finding off-market deals through probate. They discuss her background in real estate investing, the effectiveness of direct mail marketing, and the unique opportunities in probate deals. Sharon highlights the importance of patience and building a strong marketing system for converting probate leads into successful deals. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Jun 1, 2023 • 50min

Robert Wensley & The Rise and Fall of National Wholesaling: Lessons from Million Dollar Months

Robert Wensley, the CEO of Investor Lift, joins Brandon as they take a closer look at the rise and fall of national wholesaling. Together, they examine real-life examples of wholesalers who experienced million-dollar months and discuss the factors that contributed to their success. Additionally, they analyze the challenges that led to the downfall of some national wholesaling ventures, offering valuable lessons and insights for aspiring wholesalers.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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May 23, 2023 • 42min

Navigating Challenges: Chris Burrow's Lessons in Flipping and Risk-Taking

Brandon sits down with Chris Burrow, a successful rehabber and wholesaler from Atlanta, Georgia. He shares his journey and the valuable lessons he has learned in his five years in the real estate business. They discuss the importance of humility, growth mindset, and transparent communication in the industry. Chris also shares a poignant story that changed his perspective on helping others and treating them with dignity. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

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