Collective Clicks: Digital Marketing for Real Estate Investors

Are you tired of grinding it out locally, just hoping to someday "make it big" in real estate investing? Then you need to hear how the godfather of national virtual wholesaling, Nick Perry, scaled his business from 3-5 deals per month to 35-45.He reveals the secrets to building a strong team, excelling in lead generation, and optimizing profits with strategic exit plans. Want to know how Nick invests over 7-figures in his education yet still parties on beaches in Mexico? Then tune in to learn his competitive mindset and commitment to relentless improvement.0:00 - Introduction2:04 - Nick's background4:57 - Nick's early real estate journey10:13 - The growth from 3-5 deals per month to 35-45 deals per month13:10 - Nick's current business model24:50- Why expand nationally vs dominate locally first?32:45 - Approaching wholesaling for new investors36:08 - Cash offer first, then pitch retail second37:24 - PPC strategies: DIY vs agencies41:33 - Pilot analogy for PPC management43:39 - Outsourcing best practices47:16 - What made the difference in Nick's life/business49:09 - Nick's competitiveness and work ethic50:06 - What's next for Nick's business51:48 - Wrap upWhether you're stuck at your day job or stuck doing tiny deals, this episode provides the blueprint to build a thriving nationwide virtual operation. The sky is NOT the limit!Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Are you tired of dealing with tire kicker leads? Wondering whether to opt for PPL or PPC advertising, all while trying to save time and money? Well, you're in the right place!In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use pay-per-lead (PPL) and pay-per-click (PPC) for real estate investor marketing. You'll discover insider tips on which platform consistently delivers the highest quality motivated sellers, based on your budget, goals, and timeframe.We'll also delve into the pros and cons of owning your brand with PPC versus tapping into instant leads with PPL. Plus, we'll show you how to combine these lead generation approaches for maximum results. Whether you're an established pro looking to scale or just starting out, this episode offers valuable perspective and actionable advice to double your qualified leads.Tune in to hear us debunk common myths – your lead gen game will never be the same!0:00 - Introductions2:15 - Advantages of PPL for new investors - low barrier to entry, can buy leads without full marketing budget4:30 - Pros of owning your own PPC campaigns - build your brand, more control over optimizing for quality6:45 - Disputing leads with PPL companies - some pushback now on excessive dispute rates8:30 - No management fee seems like a pro for PPL but they still have hidden acquisition costs11:00 - Where the PPL cost comparison goes wrong - lead quality variance, misalignment of incentives13:30 - Importance of closed-loop reporting and optimizing for outcomes with PPC16:00 - Timeframe for results is key - PPC more mid-term, PPL very short term18:45 - PPL as a supplementary channel, not mutually exclusive21:30 - Building marketing on a solid foundation versus sand26:00 - Using PPL to get started and scale up while establishing your own assets29:00 - Misinformation and misunderstandings about PPC capabilities32:00 - Lack of feedback loop and inability to optimize with PPLThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Real estate investors: Is your sales team not closing enough deals? Host of Real Estate Disruptors Steve Trang reveals his strategy for getting your salespeople to crush their metrics.In this can't-miss episode, Trang tells all on how to transform your acquisition team overnight. Discover the counterintuitive tactics that light a fire under your sales staff and get them hungry to hit their goals.Plus, Trang unveils his go-to compensation structure to incentivize peak performance. Want your salespeople hustling like you do? Don't miss these insider tips.Transform your sales team and close more deals with this exclusive look inside a real estate mogul's playbook.0:00 - Introduction, Brandon is interviewing Steve Trang about managing salespeople2:10 - How to help sales organizations grow more effectively by reducing turnover4:10 - The challenges with working with salespeople and how to overcome it8:07 -Understanding salespeople's "why" and how to tie accountability to their purpose15:50 - People make what they need, not always what they want22:52 - Hire salespeople who already make 6 figures, have experience, and expenses25:05 - Straight commission- the only pay structure attracts the best salespeople28:09- Steve's biggest surprise going into real estate30:51 - Struggles with sales leadership? What no one talks about 34:46 - Steve's experience working with Bateman: Two new deals and a 9-10X ROI this year35:00 - ConclusionThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

AI is revolutionizing real estate investing. In today's episode, Brandon and Garrett reveal the top 4 AI tools that are game-changers for digital marketing and data analysis. Learn how you can leverage cutting-edge AI to crush your marketing goals. The future is here — don't miss out on these must-know AI tools that are transforming real estate investing right now!2:05 - AI tools for digital marketing in real estate3:25 - Google Ads AI optimization based on data4:57 - Niche industry struggles: Real estate investing6:42 - Using Unbounce AI for landing pages11:49 - Compare and contrast AI with traditional A/B testing. Which is better?13:19 - Effectively using Anyword AI for copywriting14:49 - Integrations with Google/Facebook ads 16:18 - Opus AI video clipping for social media17:50 - Edit clip with text, emojis, and branding for social optimization18:29 - ChatGPT AI data analysis21:50 - How real estate investors can use AI: analyze property data and spreads23:01 - How AI enables more advanced and faster analysis26:28 - Final Thoughts and DiscussionThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Debating whether to manage your PPC in-house or loop in an agency? We're here to offer our completely unbiased opinion (😂) and help you make the decision that's right for you.Pros of managing PPC in-house (2:18)Pros of managing PPC with an agency (3:08)PPC: Time vs. Expertise (4:48)Agencies can provide higher overall knowledge percentage for less cost (6:06)Agency team size provides more data to inform decisions vs individual data (7:54)Market shifts: in-house vs agency (12:30)Removing agency collective data leads to worse results (13:48)Common in-house mistakes: (16:30)The importance of patience (18:00)Final thoughts and advice (23:24)Learn more about how even though managing PPC campaigns in-house can provide more control, the experience, resources, and collective data from a qualified agency will lead to better optimization and results over time for most businesses.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

If you're like most real estate investors, you probably get stuck in the Cost Per Lead trap sometimes. And that's okay! In today's episode, we will talk about a better way to assess your campaigns that will help you drive more impactful results than ever.In this episode, we discuss:Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05)The dangers of making decisions based on limited data or small sample sizes (04:50)Defining lead quality based on the funnel stage with sufficient sample size (07:30)How to find undervalued leads by looking at what competitors ignore (09:45)The flaws with only looking at cost per lead or cost per deal (11:20)Real-life examples of why you need to analyze beyond cost per lead (13:40)The key funnel metrics you must track for real estate success (16:55)Learn why solely focusing on cost per lead can damage your profits and ROI. Discover how to track funnel metrics properly to make data-driven decisions that maximize your real estate investment returns.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of the Collective Clicks podcast, host Brandon Bateman interviews Brady Stolzing, the Head of Operations at Bateman Collective. They discuss:Brady's background and how he came to work at Bateman CollectiveDetermining when to invest in scaling your operationsCommon operations problems businesses faceCreating effective systems and documentationThe importance of continual improvement processes like auditing and issue trackingThe visionary vs integrator roles and how their partnership enables growthKey software tools for task management, documentation, CRMs, and moreSo if you're tired of keeping your operation together with duct tape, tears, and prayer, then this episode is for you.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this fantastic episode, Brandon Bateman interviews David Olds, the expert behind a virtual transaction coordination company that has closed over $14.7 million in wholesale assignment fees! David shares his insights on transaction coordination dispositions and discusses where investors often go wrong in their approach. Get ready to learn how to tackle the challenging and essential work that leads to success. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Join Brandon and guest Garret Cragun, Bateman Collective's Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game. Bid Calculator: https://www.notion.so/bateman/Bateman-Collective-Bid-Adjustment-Calculator-60f3dea236054935bd021653f872fd39?pvs=4Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon interviews Sharon Varn Holt, an expert in finding off-market deals through probate. They discuss her background in real estate investing, the effectiveness of direct mail marketing, and the unique opportunities in probate deals. Sharon highlights the importance of patience and building a strong marketing system for converting probate leads into successful deals. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.