Collective Clicks: Digital Marketing for Real Estate Investors

If you're like most real estate investors, you probably get stuck in the Cost Per Lead trap sometimes. And that's okay! In today's episode, we will talk about a better way to assess your campaigns that will help you drive more impactful results than ever.In this episode, we discuss:Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05)The dangers of making decisions based on limited data or small sample sizes (04:50)Defining lead quality based on the funnel stage with sufficient sample size (07:30)How to find undervalued leads by looking at what competitors ignore (09:45)The flaws with only looking at cost per lead or cost per deal (11:20)Real-life examples of why you need to analyze beyond cost per lead (13:40)The key funnel metrics you must track for real estate success (16:55)Learn why solely focusing on cost per lead can damage your profits and ROI. Discover how to track funnel metrics properly to make data-driven decisions that maximize your real estate investment returns.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode of the Collective Clicks podcast, host Brandon Bateman interviews Brady Stolzing, the Head of Operations at Bateman Collective. They discuss:Brady's background and how he came to work at Bateman CollectiveDetermining when to invest in scaling your operationsCommon operations problems businesses faceCreating effective systems and documentationThe importance of continual improvement processes like auditing and issue trackingThe visionary vs integrator roles and how their partnership enables growthKey software tools for task management, documentation, CRMs, and moreSo if you're tired of keeping your operation together with duct tape, tears, and prayer, then this episode is for you.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this fantastic episode, Brandon Bateman interviews David Olds, the expert behind a virtual transaction coordination company that has closed over $14.7 million in wholesale assignment fees! David shares his insights on transaction coordination dispositions and discusses where investors often go wrong in their approach. Get ready to learn how to tackle the challenging and essential work that leads to success. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Join Brandon and guest Garret Cragun, Bateman Collective's Director of Paid Media, as they debunk the myths around impression share on Google Ads. This is an eye-opening discussion on maximizing value, bidding like a pro, and unlocking phenomenal results for real estate investors using PPC. This is an absolute must-listen for anyone looking to supercharge their advertising game. Bid Calculator: https://www.notion.so/bateman/Bateman-Collective-Bid-Adjustment-Calculator-60f3dea236054935bd021653f872fd39?pvs=4Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon interviews Sharon Varn Holt, an expert in finding off-market deals through probate. They discuss her background in real estate investing, the effectiveness of direct mail marketing, and the unique opportunities in probate deals. Sharon highlights the importance of patience and building a strong marketing system for converting probate leads into successful deals. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Robert Wensley, the CEO of Investor Lift, joins Brandon as they take a closer look at the rise and fall of national wholesaling. Together, they examine real-life examples of wholesalers who experienced million-dollar months and discuss the factors that contributed to their success. Additionally, they analyze the challenges that led to the downfall of some national wholesaling ventures, offering valuable lessons and insights for aspiring wholesalers.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon sits down with Chris Burrow, a successful rehabber and wholesaler from Atlanta, Georgia. He shares his journey and the valuable lessons he has learned in his five years in the real estate business. They discuss the importance of humility, growth mindset, and transparent communication in the industry. Chris also shares a poignant story that changed his perspective on helping others and treating them with dignity. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon sits down with Sean, a successful real estate entrepreneur based in Columbus, Ohio. Sean shares his experiences and insights on team management, marketing to motivated sellers, and the delicate balance between control and delegation in entrepreneurship. They also delve into the world of virtual assistant services, exploring the benefits and challenges of working with remote teams. From understanding the real estate business to making data-driven marketing decisions, this episode is packed with actionable insights and valuable lessons. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Join Brandon as he interviews Trevor Mauch, CEO of Carrot as they discuss the real estate market's future, online marketing strategies, and real estate's evolving landscape. Get ready to dive into the shift towards PPC and SEO and the future of search engines. Trevor will also be sharing his thoughts on the importance of expertise, authority, and trust in Google rankings. Whether you're a seasoned real estate investor or just getting started, this conversation is guaranteed to be insightful and informative.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

In this episode, Brandon and Shaun discuss the critical Google Ads settings that can make or break your ad campaigns. They emphasize the impact of specific settings on campaign performance and offer valuable insights on combatting click fraud. The chapter also covers the benefits and drawbacks of IP blocking in Google Ads and explores the differences between intent-based searches on Google and affinity-based recommendations on Facebook. Additionally, the hosts navigate challenges in Google Ads, emphasizing the importance of monitoring IP addresses and distinct approaches for search and display campaigns.