Why Over-Emphasizing Cost Per Lead Is Killing Your REI Business

If you're like most real estate investors, you probably get stuck in the Cost Per Lead trap sometimes. And that's okay! In today's episode, we will talk about a better way to assess your campaigns that will help you drive more impactful results than ever.

In this episode, we discuss:

• Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05)
• The dangers of making decisions based on limited data or small sample sizes (04:50)
• Defining lead quality based on the funnel stage with sufficient sample size (07:30)
• How to find undervalued leads by looking at what competitors ignore (09:45)
• The flaws with only looking at cost per lead or cost per deal (11:20)
• Real-life examples of why you need to analyze beyond cost per lead (13:40)
• The key funnel metrics you must track for real estate success (16:55)

Learn why solely focusing on cost per lead can damage your profits and ROI. Discover how to track funnel metrics properly to make data-driven decisions that maximize your real estate investment returns.

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