Collective Clicks: Digital Marketing for Real Estate Investors

Bateman Collective
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Apr 18, 2023 • 39min

PPC Essentials Part 7: Bidding Strategies and Their Impact on ROI

The podcast discusses Google Ads bids, target CPA bid strategy, and balancing cost per lead with revenue per lead. They highlight the importance of strategic bidding for improved ROI and the parallels between bidding in Google ads and real estate wholesaling. The episode also covers optimizing bidding strategies in digital marketing campaigns, maximizing ROI through bid optimization, and data-driven bidding decisions for real estate investing.
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Apr 11, 2023 • 42min

PPC Essentials Part 6: Understanding Bid Strategies in Google Ads Auctions

Exploring bid strategies in Google Ads auctions, comparing manual vs automated bidding, the importance of continuous testing, maximizing conversions within budget constraints, shared bidding strategies, and cost reduction through testing strategies.
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Mar 28, 2023 • 49min

Compound Innovation and PPC Strategies: Business Growth with Forrest Blackburn

Wholesale industry leader Forrest Blackburn joins Brandon on this episode of the Collective Clicks podcast. Blackburn shares his experience on growing a company from $40K to $2M in just five months and offers tips on optimizing marketing strategies, implementing split testing, and growing your wholesale business nationally. Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Mar 22, 2023 • 50min

Maximizing Your Team: Strategies for Hiring the Right Employees and Vendors

Brandon and Francisco Nieves, from Simple Cash Offers, have a conversation about how to effectively identify and collaborate with the right employees and vendors, as well as how to get the most value out of these relationships. Cisco shares his knowledge of digital marketing tactics for real estate and what worked for him and how you can use these experiences to optimize your business operations.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Mar 7, 2023 • 43min

Efficiently Growing Revenue Through Effective Marketing and Sales Handoffs with Austin McCurdy

Austin McCurdy from the Sharper Process Team joins Brandon on this episode of Collective Clicks. They discuss how to increase revenue and efficiency in real estate investing through a streamlined marketing-to-sales handoff process. Austin shares his business background and advice on how to avoid becoming overly reliant on large marketing budgets.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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Mar 1, 2023 • 45min

PPC Essentials Part 5: Exploring Location Targeting

Explore effective strategies for improving location targeting in digital marketing, balancing narrow and wide targeting on platforms like Google Ads, understanding the impact of budget size, and optimizing ROI in real estate investing through targeted location strategies.
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Feb 21, 2023 • 22min

PPC Essentials Part 4: Conversion Tracking—A Guide to Optimizing Your PPC Strategy

Explore the world of conversion tracking in PPC campaigns for real estate investors. Learn about effective strategies, common pitfalls, and optimizing tracking for successful outcomes. Discover the importance of tracking forms and phone calls, utilizing call tracking software for detailed source attribution, and maximizing conversion tracking in PPC advertising.
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Feb 7, 2023 • 38min

PPC Essentials Part 3: 5 Mistakes to Avoid & 4 Strategies to Maximize Your Landing Page Performance

The podcast discusses common mistakes and strategies for building effective landing pages, with a focus on page speed optimization and maximizing conversion rates. They delve into the impact of page speed on user experience and SEO ranking, as well as challenges in Conversion Rate Optimization (CRO) and lead quality assessment. Tools like Google Maps API and phone number validation scripts are highlighted for improving data entry accuracy and lead quality.
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Jan 31, 2023 • 36min

PPC Essentials Part 2: Where Investors Go Wrong With Google Ads Copy

Experts discuss common mistakes real estate investors make with Google Ads copy, emphasizing the importance of ad variety and strategic structuring. Learn about differentiating your brand, effective ad testing, and targeted location strategies for optimal performance.
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Jan 17, 2023 • 30min

PPC Essentials Part 1: Mastering Keywords To Optimize PPC Results

Learn how to master keywords and negative keywords for successful PPC campaigns in this episode. Discover strategies for optimization, avoiding mistakes, and adapting to Google's evolving match types. Get insights on organization, search term quality, and the importance of daily vigilance in managing keywords effectively.

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