Collective Clicks: Digital Marketing for Real Estate Investors PPC Essentials Part 8: How a Single Google Ads Setting Can Make or Break Your Campaigns
May 2, 2023
In this episode, Brandon and Shaun discuss the critical Google Ads settings that can make or break your ad campaigns. They emphasize the impact of specific settings on campaign performance and offer valuable insights on combatting click fraud. The chapter also covers the benefits and drawbacks of IP blocking in Google Ads and explores the differences between intent-based searches on Google and affinity-based recommendations on Facebook. Additionally, the hosts navigate challenges in Google Ads, emphasizing the importance of monitoring IP addresses and distinct approaches for search and display campaigns.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Uncovering the Impact of Google Ads Setting and Tackling Click Fraud
01:52 • 6min
Exploring the Benefits and Drawbacks of IP Blocking in Google Ads
07:29 • 4min
Understanding Intent vs. Affinity in Advertising Platforms
11:23 • 4min
Navigating Google Ads Challenges
15:13 • 19min