
PPC Essentials Part 8: How a Single Google Ads Setting Can Make or Break Your Campaigns
Collective Clicks: Digital Marketing for Real Estate Investors
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Navigating Google Ads Challenges
The chapter explores tackling fraudulent activities in Google Ads, emphasizing the importance of monitoring IP addresses and utilizing strategies like IP and location blocking. It delves into the nuances of automated bid strategies and cautions against blindly accepting Google Ads auto recommendations. The discussion also covers the differences between search and display campaigns, advocating for distinct approaches to optimize advertising results.
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