PPC Essentials Part 8: How a Single Google Ads Setting Can Make or Break Your Campaigns
Collective Clicks: Digital Marketing for Real Estate Investors
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Understanding Intent vs. Affinity in Advertising Platforms
This chapter delves into the differences between intent-based searches on Google and affinity-based recommendations on Facebook, emphasizing the significance of repeat traffic for effective ad exposure. It discusses the implications of duplicate leads on Facebook as potential conversions and addresses the handling of duplicate clicks on both platforms, shedding light on issues like fraud and unique click challenges.
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