The Future of Real Estate Marketing: How Online Trends Will Shake Up Lead Gen

Let's face it - the way you generate leads today won't cut it tomorrow. The real estate marketing game is getting flipped on its head. Between Google stealing your keyword leverage and Apple hijacking your data, the digital landscape is guaranteed to look really different in a few years. So what's an investor to do? Tune into this podcast, that's what! Hosts Brandon Bateman and Garrett Cragun got together to peel back the curtain on the future of marketing. You'll learn why smart investors need to make allies out of search giants, get their hands on quality data, and go all-in on digital sooner than later. In this podcast you will get a peek into the future so you can stay one step ahead. So stop reading and start listening. Get ready to future-proof your business!

0:00 Intro - Brandon and Garrett discuss the future of online marketing for real estate investors

2:10 Keyword match types - How Google is moving away from exact and phrase match keywords

8:11 The downsides of manual bidding - Why auto-bidding is becoming the norm and manual bidding is fading away

15:00 Do motivated sellers use Google? - Debating whether online marketing will become more important as tech-savvy generations age into motivated sellers

17:56 How privacy changes will affect marketing - Shifts away from targeting on social media towards more bottom-funnel tactics

22:47 Apple's impact on privacy and search - How Apple is limiting competitors' data access and may become a search leader

27:54 Search engine incentives and playing field - Google wants maximal ad spending, not unequal performance between advertisers

28:56 The future role of agencies - Simplicity for small advertisers, but those with the most data will have advantage

31:20 The power of aggregated advertiser data - How data sharing through collectives can lead to better algorithm optimization

32:24 The importance of quality data - Garret emphasizes how the best data will drive the best performance regardless of Google's algorithm changes

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