

Collective Clicks: Digital Marketing for Real Estate Investors
Bateman Collective
Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!
Episodes
Mentioned books

Jan 30, 2024 • 15min
Strategically Target Your Ideal Virtual Market with Robert Wensley and Jerry Norton
In today's video, digital marketing expert Brandon Bateman joins Jerry Norton and Robert Wensley in providing invaluable insights on how to strategically select the ideal virtual market for your business. Going beyond general targeting, you'll discover precise methods to identify and focus on specific high-potential neighborhoods within a metro area. Learn proven techniques leveraging geographic and demographic data to maximize your PPC ROI. If you're ready to get more intentional and strategic with your digital marketing, grab your notebook - this video will transform how you view and approach online lead generation. Let's dive in!0:00 - Intro 0:39 - Jerry Norton introduces the topic of choosing a virtual market1:21 - Robert Wensley talks about balancing number of markets vs operational complexity2:35 - Brandon suggests starting with a smaller number of markets like 3-6 to "audition"3:44 - Discussion of defining a market - metro area vs county vs city5:11 - Example of misdefining a market by just using the city name6:40 - Targeting strategy using satellite imagery to find dense housing areas8:53 - Mention of InvestorLift's market data toolkit12:40 - Importance of being strategic and intentional with PPC effortsBrandon’s FREE PPC Tool Kit:https://www.batemancollective.com/toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Jan 23, 2024 • 31min
Getting More Deals, Not Just Leads, from Your PPC Campaigns with Jerry Norton
Tired of wasting money on low-quality leads from your PPC campaigns? Learn the insider strategies top wholesalers use to maximize conversions from Google Ads. In this tactical masterclass, expert Brandon Bateman pulls back the curtain on how to tweak your ads, landing pages, and tracking to attract only the most motivated sellers and buyers.You'll discover clever ways to filter out bad leads before they reach your inbox, how to align your messaging so you don't mislead searchers, and tips for teaching the advertising algorithm exactly what you’re looking for. If you’re ready to stop guessing why your cost-per-lead is high and close rates are low, don’t run another PPC campaign without listening to this first. Brandon delivers hard-hitting ideas you can implement right away to get more deals for less.The days of crossing your fingers that the phones will ring are over. Get ready to gain complete control over the quality of your lead flow.0:00 - Introduction1:00 - Why lead quality matters with PPC3:00 - How ad copy impacts lead quality5:30 - Using the right "bait" to attract the right leads8:00 - Avoiding price in ad copy for real estate wholesaling10:30 - Importance of congruent messaging from ad to landing page12:30 - Using lead sculpting to improve lead quality15:00 - Implementing offline conversions tracking18:00 - Feeding data back to Google to improve targeting21:00 - Partnering for better data and results from the start24:00 - Lead quality improvements from proper setup27:00 - Takeaways and closingBrandon’s FREE PPC Tool Kit:https://www.batemancollective.com/toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Jan 17, 2024 • 26min
The Single vs Multiple Market Debate: Pros and Cons with Jerry Norton and Robert Wensley
Local or national? Specialize or diversify? So many strategy questions, so little time!Brandon joins real estate investing pros Jerry Norton and Robert Wensley as they dive into the single vs multiple market debate and discuss the upsides and downsides of each approach.Learn how to allocate budget across markets and channels for maximum ROI. Discover when it pays to "change the game" and pivot your model. We're breaking down bidding dynamics, managing risk, optimizing PPC campaigns, and more.If you're struggling to decide where to focus your real estate business, this episode is a must-listen. We're getting into the weeds on models like belly-to-belly vs virtual sales so you can build a lean, mean investing machine.Think through your investing strategy with insights from the pros. Come for the knowledge, stay for the witty banter and unconventional wisdom.0:00 - Introduction1:22 - Local vs national markets3:45 - Allocating budget to highest ROI channels5:03 - Changing the game you're playing6:14 - Overview of PPC for real estate investors7:35 - Setting the right parameters with PPC agencies9:08 - Getting coached on PPC strategy10:12 - Not being set up for failure with agencies11:20 - Flexibility to change the game12:40 - Going deep in one market vs virtual across markets14:55 - Managing risk across markets16:42 - Bidding dynamics in single vs multiple markets18:55 - Specializing in channels vs markets21:12 - Belly-to-belly vs virtual sales models23:20 - Nuances of local markets in virtual modelBrandon’s FREE PPC Tool Kit:https://www.batemancollective.com/toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Jan 9, 2024 • 28min
PPC Domination: How to Win the Google Ads Auction with Jerry Norton and Robert Wensley
Unlock the secrets of dominating Google Ads with expert insights on quality score, website speed, and predictive analytics. Discover how to leverage user behavior data for targeting higher-intent traffic. Learn to buy clicks at a discount like wholesaling real estate. Gain insider knowledge on optimizing Google Ads for maximum ROI.

Jan 2, 2024 • 35min
What Top Earners Do Differently: Robert Wensley & Jerry Norton on PPC Lead Conversion
Want your PPC leads to actually convert? Tune in as these pros decode exactly what high-performing teams do differently. You'll get the inside scoop on how to skyrocket your ROI by responding faster, assuming motivation, and making killer first impressions. No more leads slipping through the cracks! Whether you're just starting out or want to take your PPC game to the next level, this podcast delivers hard data and field-tested tactics to set you up for success. Press play now to hear the strategies that separate 6-figure earners from the rest.0:00 - Introduction1:36 - Looking at data from most successful vs least successful clients2:06 - 3 measurable things you can do to boost conversion2:30 - Getting leads within 60 seconds 5:06 - Strategies to maximize conversions7:51 - Monitor initial response time and have after hours response service9:06 - Urgency extends beyond just the first call11:51 - Tracking contact time objectively in CRM13:06 - Top clients go on 4x more appointments but close 2x as many deals14:26 - Assuming motivation until proven otherwise15:41 - Loose qualification standards for PPC vs cold leads17:16 - It's about what you're willing to pay, not what they're asking20:06 - Quality first impressions matter - who's on the initial call23:16 - Technical problem solving comes at closing, emotional comes early26:01 - Data shows teams without lead manager perform better32:06 - Summary of 3 key strategies34:53 - EndBrandon’s FREE PPC Tool Kit:http://www.batemancollective.com/jerr...Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Dec 19, 2023 • 20min
Behind the Curtain - Cut Through the Fluff Metrics and Dominate with Google Ads
Learn the truth about misleading metrics in Google Ads. Understand the influence of Google representatives and their impact on ad spend. Avoid blindly following auto apply recommendations and scrutinize them. Don't solely rely on Google's optimization score. Explore the diminishing value of Google Ads partnerships.

Dec 12, 2023 • 15min
Facebook Ads Masterclass Series Part 3: Dynamic Vs. Static Ads-Our Blueprint for Success
Learn the insider tips on balancing dynamic and static ads to optimize Facebook ad results. Discover a two-step blueprint for maximizing impressions and minimizing spend. Explore the process of finding the best assets and attributing data to creative for lead generation.

Dec 5, 2023 • 37min
Succeeding with PPC: Minimum Budgets and Expert Tips with Jerry Norton and Robert Wensley
Learn about the essential budgeting tips for PPC marketing in real estate wholesaling. Dive into game theory comparisons and ideal market size discussions for successful campaigns. Discover the importance of risk tolerance, resource allocation, and time management in PPC advertising. Explore challenges in real estate investment and strategies for scaling business effectively.

Nov 30, 2023 • 25min
The Secret to PPC Success with Jerry Norton and Robert Wensley
Discover the secrets of dominating in wholesaling real estate with PPC from real estate gurus. Learn about high intent leads, control over sellers, high ROI with small teams, cash conversion cycles, and predictability in wholesaling. Dive into tracking metrics, KPIs, and the importance of setting budgets. Exciting insights await to take your wholesaling game to new heights!

Nov 21, 2023 • 23min
Facebook Ads Masterclass Series Part 2: Boosting Lead Quality
Dive into the world of Facebook ads and lead quality with this episode. Learn about optimizing goals, creative strategies, and why unattractive ads can be the best. Discover how to sculpt better leads and make your bait irresistible to motivated sellers. Stop wasting money on junk leads and start banking whale deals.