Collective Clicks: Digital Marketing for Real Estate Investors

Brandon is back with Miquella and Aaron Gaunt to explore how they  successfully expanded their business from Southern California to operating across 14 states nationally. In this episode they are also joined by Stephanie, one of the key players responsible for managing the Gaunts' disposition process as their Investment Sales Director. In this conversation, Stephani and Miquella provide a behind-the-scenes look at how their team has adapted to handle dispositions at a nationwide scale.From leveraging technology like InvestorLift to building a network of agents across multiple markets, they pull back the curtain on their strategies for maximizing profits and efficiently moving properties. They discuss the challenges they've faced along the way and the lessons learned from overcoming obstacles.Whether you're a seasoned real estate investor or just starting to explore dispositions, this episode offers invaluable insights into scaling your business while navigating the complexities of working across state lines. Get ready to take notes as Stephanie and Miquella share their expertise on the world of national dispositions.0:00 - Introduction0:35 - Expansion from Local to National Dispositions2:25 - Changes in Disposition Process4:10 - Exit Strategies: Wholesale vs. Listing6:04 - Role of Investment Sales Director7:20 - Day-to-Day Disposition Process9:20 - Using InvestorLift and Cold Calling Buyers11:55 - Working with Agents and Comparative Market Analysis14:40 - Percentage of Deals Novated vs Off-Market16:15 - Challenges of Dispositions Across Multiple States19:05 - Contract Fallout Rates20:40 - Leveraging Title Company Across States22:10 - Compensation Structure23:10 - Biggest Mistake Expanding to Multiple Markets24:15 - Transaction Coordination Role25:40 - Simplifying the Disposition Process27:55 - Using Flat Fee Listing Services vs Agents30:25 - Vetting and Working with AgentsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Aaron and Miquella Gaunt of Sellers New Day spent years grinding to build their wholesaling business from the ground up. They tried every outbound marketing tactic like blasting 30,000 texts per day and managing a team of 20 cold callers. But it was grueling work without sustained results.That all changed when they made a strategic shift to inbound 'big boy' marketing through Google ads. This transformation allowed them to start closing hot, motivated seller leads consistently.In this candid conversation, Aaron and Miquella open up about their journey from a bootstrapped startup to a 7-figure wholesaling powerhouse. They reveal the key pivots, critical hires, and million-dollar marketing strategies that fueled their explosive growth.If you're a real estate entrepreneur looking to take your business to the next level, this is an insightful master class packed with practical tactics straight from the trenches.0:00 - Introduction1:12 - The Early Grind Years3:48 - Outbound Marketing Tactics6:22 - The Big Boy Marketing Shift9:37 - Building Systems & Processes12:15 - Ambitious Growth Plans for 202415:40 - Marketing Spend & Returns17:55 - Closing ThoughtsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Stephanie Betters, the powerhouse behind Left Main REI and Better Path Homes, joins forces with Brandon Bateman to unlock the secrets of transforming marketing into a lead-generating machine using cutting-edge CRM systems. But that's just the tip of the iceberg! Stephanie will also share invaluable insights on the metrics that matter most, empowering you to hold your team accountable for driving real results. Prepare to be inspired, motivated, and armed with game-changing strategies that will propel your business to new heights. This is one episode you can't afford to miss!Stephanie Betters is the co-founder of Better Path Homes, a single-family residential wholesaling and new build company in Charlotte, NC, and founder of Left Main, a CRM for Real Estate Professionals via a partnership with Salesforce. She recently retired as a Cardiothoracic Surgery Nurse Practitioner. She believes that her background in Medicine has been the key to her success in the business arena. Everything boils down to taking care of people and helping to solve their problems, and this is Stephanie’s favorite thing to do. She is a proud wife to Zachary Betters who is also a co-founder of Better Path Homes, and an even prouder mother to their three beautiful children. The Betters family enjoys being outside together, traveling, reading, running, and the company of close family & friends.0:00 - Introduction and overview of the episode1:23 - Stephanie introduces herself and shares her background7:03 - Discussion on how investors often fail at lead management12:50 - The importance of contacting leads quickly and persistently17:16 - Setting benchmarks for the percentage of leads contacted20:56 - Using additional contact methods like text, email, mail24:33 - Not being too quick to disqualify leads28:43 - Tracking multi-channel/assisted lead sources33:09 - Overview of LeftMain's capabilities for advanced lead tracking36:18 - How to look into LeftMain for those interested37:04 - Closing remarksThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

You ever feel like you're just throwing money into a black hole with your online ads? Watching your budget disappear with no idea if it's actually working or not? Well, lucky for you, in this episode we're ripping the lid off one of the most frustrating questions in digital marketing: How long until this campaign actually starts working?We've got two battle-hardened marketing vets here to break it down for you. Get ready for some straight talk and maybe a couple of harsh truths about the patience, planning, and pure grit required to turn those ad dollars into real money in the bank. No corporate fluff or marketing mumbo jumbo either. Just two guys who have been in the trenches and know what it really takes to be successful with paid advertising in the real world.Strap in and get ready to finally understand what "working" really means for your campaigns and how long you should give it before calling the whole thing a bust. Let's dive in!0:00 Introduction1:28 Landon's background3:27 Discussing the main topic of how long it takes for a Google Ads campaign to work 4:46 Distinguishing between the learning phase and optimization phase7:10 How bid strategy, budget, and targeting changes can reset the learning phase11:15 Leading metrics vs lagging metrics in determining if a campaign is "working"16:33 The importance of patience and sustained success over short-term results21:40 Allowing time for enough data on lagging metrics like leads to deals25:18 Google's approach to efficiency and sustainability29:00 The role of goal setting and tracking leading/lagging metricsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

You may be wasting money on your branded Google Ads campaigns and not even know it. We spill the tea on common branded campaign mistakes in our latest episode. Tune in to find out how branded keywords actually work, why your PPC agency might love them more than they should, and how you can get the most bang for your buck out of your precious Google real estate. We also share secrets like the eBay branded lift test, how to structure branded keywords right in AdWords, and the shady 0-for-O domain name trick. Whether you're just dipping your toes into paid search or a seasoned PPC expert, you don't want to miss this witty and eye-opening podcast!0:00 - Introduction1:07 - What are branded campaigns in Google Ads?2:21 - Where does branded search traffic usually come from?3:44 - How to track branded leads in your CRM5:16 - eBay's branded conversion lift test6:34 - How to determine the value of branded traffic8:04 - Factors to consider for bidding on branded terms10:12 - Challenges with generic brand names12:38 - Checking auction insights to see who is bidding14:21 - Example of wasting budget on poor branded strategy16:58 - Best practices for setting up branded campaigns20:01 - Key metrics to watch for branded campaigns21:38 - Structuring branded keywords in campaignsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sick of wasting time and money trying to target your lists online? Join Brandon and Garret as they give you the real deal on what works and what doesn't.They'll explore targeting tips, lookalike audiences, geo-fencing, attribution models, and more. You'll get actionable strategies to use your existing data for better digital marketing.If you're new to online ads or a seasoned pro, you'll pick up practical targeting tips from these down-to-earth friends in the lead gen biz. They dish on the risks of overvaluing programmatic ads, flaws in attribution models, and how to identify higher intent leads.Looking for motivated seller leads? Don't miss their insider scoop on actually making your lists and databases work for your digital marketing.00:00 - Intro and greeting01:05 - Discussion starts on targeting lists for digital marketing02:34 - Targeting by contact info vs property address04:20 - Targeting lists on Facebook06:47 - Lookalike audiences09:02 - Using customer match lists on Google10:42 - Geo-fencing and addressable targeting13:21 - Firmographic vs psychographic targeting16:21 - The risks of overvaluing programmatic advertising19:48 - Attribution models and their flaws23:46 - Using online data to build lists for other channels26:55 - Reverse IP lookup services30:20 - Qualifying website visitors for higher intent leads32:56 - Wrap upThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon and his wife welcomed a new baby into their family this past week and to celebrate we are throwing it back to an oldie but a goodie: The debate about when to use pay pay-per-lead (PPL) and pay-per-click (PPC)! We get questions about this topic all the time and thought, as we celebrate Brandon's new baby, we could re-introduce you to new ways to dominate as a real estate investor. In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use PPL and PPC for real estate investor marketing. You'll discover insider tips on which platform consistently delivers the highest quality motivated sellers, based on your budget, goals, and timeframe.We'll also delve into the pros and cons of owning your brand with PPC versus tapping into instant leads with PPL. Plus, we'll show you how to combine these lead generation approaches for maximum results. Whether you're an established pro looking to scale or just starting out, this episode offers valuable perspective and actionable advice to double your qualified leads.Tune in to hear us debunk common myths – your lead gen game will never be the same!0:00 - Introductions2:15 - Advantages of PPL for new investors - low barrier to entry, can buy leads without full marketing budget4:30 - Pros of owning your own PPC campaigns - build your brand, more control over optimizing for quality6:45 - Disputing leads with PPL companies - some pushback now on excessive dispute rates8:30 - No management fee seems like a pro for PPL but they still have hidden acquisition costs11:00 - Where the PPL cost comparison goes wrong - lead quality variance, misalignment of incentives13:30 - Importance of closed-loop reporting and optimizing for outcomes with PPC16:00 - Timeframe for results is key - PPC more mid-term, PPL very short term18:45 - PPL as a supplementary channel, not mutually exclusive21:30 - Building marketing on a solid foundation versus sand26:00 - Using PPL to get started and scale up while establishing your own assets29:00 - Misinformation and misunderstandings about PPC capabilities32:00 - Lack of feedback loop and inability to optimize with PPLThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

 In today's video, digital marketing expert Brandon Bateman joins Jerry Norton and Robert Wensley in providing invaluable insights on how to strategically select the ideal virtual market for your business. Going beyond general targeting, you'll discover precise methods to identify and focus on specific high-potential neighborhoods within a metro area. Learn proven techniques leveraging geographic and demographic data to maximize your PPC ROI. If you're ready to get more intentional and strategic with your digital marketing, grab your notebook - this video will transform how you view and approach online lead generation. Let's dive in!0:00 - Intro 0:39 - Jerry Norton introduces the topic of choosing a virtual market1:21 - Robert Wensley talks about balancing number of markets vs operational complexity2:35 - Brandon suggests starting with a smaller number of markets like 3-6 to "audition"3:44 - Discussion of defining a market - metro area vs county vs city5:11 - Example of misdefining a market by just using the city name6:40 - Targeting strategy using satellite imagery to find dense housing areas8:53 - Mention of InvestorLift's market data toolkit12:40 - Importance of being strategic and intentional with PPC effortsBrandon’s FREE PPC Tool Kit:https://www.batemancollective.com/toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Tired of wasting money on low-quality leads from your PPC campaigns? Learn the insider strategies top wholesalers use to maximize conversions from Google Ads. In this tactical masterclass, expert Brandon Bateman pulls back the curtain on how to tweak your ads, landing pages, and tracking to attract only the most motivated sellers and buyers.You'll discover clever ways to filter out bad leads before they reach your inbox, how to align your messaging so you don't mislead searchers, and tips for teaching the advertising algorithm exactly what you’re looking for. If you’re ready to stop guessing why your cost-per-lead is high and close rates are low, don’t run another PPC campaign without listening to this first. Brandon delivers hard-hitting ideas you can implement right away to get more deals for less.The days of crossing your fingers that the phones will ring are over. Get ready to gain complete control over the quality of your lead flow.0:00 - Introduction1:00 - Why lead quality matters with PPC3:00 - How ad copy impacts lead quality5:30 - Using the right "bait" to attract the right leads8:00 - Avoiding price in ad copy for real estate wholesaling10:30 - Importance of congruent messaging from ad to landing page12:30 - Using lead sculpting to improve lead quality15:00 - Implementing offline conversions tracking18:00 - Feeding data back to Google to improve targeting21:00 - Partnering for better data and results from the start24:00 - Lead quality improvements from proper setup27:00 - Takeaways and closingBrandon’s FREE PPC Tool Kit:https://www.batemancollective.com/toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Local or national? Specialize or diversify? So many strategy questions, so little time!Brandon joins real estate investing pros Jerry Norton and Robert Wensley as they dive into the single vs multiple market debate and discuss the upsides and downsides of each approach.Learn how to allocate budget across markets and channels for maximum ROI. Discover when it pays to "change the game" and pivot your model. We're breaking down bidding dynamics, managing risk, optimizing PPC campaigns, and more.If you're struggling to decide where to focus your real estate business, this episode is a must-listen. We're getting into the weeds on models like belly-to-belly vs virtual sales so you can build a lean, mean investing machine.Think through your investing strategy with insights from the pros. Come for the knowledge, stay for the witty banter and unconventional wisdom.0:00 - Introduction1:22 - Local vs national markets3:45 - Allocating budget to highest ROI channels5:03 - Changing the game you're playing6:14 - Overview of PPC for real estate investors7:35 - Setting the right parameters with PPC agencies9:08 - Getting coached on PPC strategy10:12 - Not being set up for failure with agencies11:20 - Flexibility to change the game12:40 - Going deep in one market vs virtual across markets14:55 - Managing risk across markets16:42 - Bidding dynamics in single vs multiple markets18:55 - Specializing in channels vs markets21:12 - Belly-to-belly vs virtual sales models23:20 - Nuances of local markets in virtual modelBrandon’s FREE PPC Tool Kit:https://www.batemancollective.com/toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.