Collective Clicks: Digital Marketing for Real Estate Investors

You may be wasting money on your branded Google Ads campaigns and not even know it. We spill the tea on common branded campaign mistakes in our latest episode. Tune in to find out how branded keywords actually work, why your PPC agency might love them more than they should, and how you can get the most bang for your buck out of your precious Google real estate. We also share secrets like the eBay branded lift test, how to structure branded keywords right in AdWords, and the shady 0-for-O domain name trick. Whether you're just dipping your toes into paid search or a seasoned PPC expert, you don't want to miss this witty and eye-opening podcast!0:00 - Introduction1:07 - What are branded campaigns in Google Ads?2:21 - Where does branded search traffic usually come from?3:44 - How to track branded leads in your CRM5:16 - eBay's branded conversion lift test6:34 - How to determine the value of branded traffic8:04 - Factors to consider for bidding on branded terms10:12 - Challenges with generic brand names12:38 - Checking auction insights to see who is bidding14:21 - Example of wasting budget on poor branded strategy16:58 - Best practices for setting up branded campaigns20:01 - Key metrics to watch for branded campaigns21:38 - Structuring branded keywords in campaignsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Sick of wasting time and money trying to target your lists online? Join Brandon and Garret as they give you the real deal on what works and what doesn't.They'll explore targeting tips, lookalike audiences, geo-fencing, attribution models, and more. You'll get actionable strategies to use your existing data for better digital marketing.If you're new to online ads or a seasoned pro, you'll pick up practical targeting tips from these down-to-earth friends in the lead gen biz. They dish on the risks of overvaluing programmatic ads, flaws in attribution models, and how to identify higher intent leads.Looking for motivated seller leads? Don't miss their insider scoop on actually making your lists and databases work for your digital marketing.00:00 - Intro and greeting01:05 - Discussion starts on targeting lists for digital marketing02:34 - Targeting by contact info vs property address04:20 - Targeting lists on Facebook06:47 - Lookalike audiences09:02 - Using customer match lists on Google10:42 - Geo-fencing and addressable targeting13:21 - Firmographic vs psychographic targeting16:21 - The risks of overvaluing programmatic advertising19:48 - Attribution models and their flaws23:46 - Using online data to build lists for other channels26:55 - Reverse IP lookup services30:20 - Qualifying website visitors for higher intent leads32:56 - Wrap upThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Brandon and his wife welcomed a new baby into their family this past week and to celebrate we are throwing it back to an oldie but a goodie: The debate about when to use pay pay-per-lead (PPL) and pay-per-click (PPC)! We get questions about this topic all the time and thought, as we celebrate Brandon's new baby, we could re-introduce you to new ways to dominate as a real estate investor. In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use PPL and PPC for real estate investor marketing. You'll discover insider tips on which platform consistently delivers the highest quality motivated sellers, based on your budget, goals, and timeframe.We'll also delve into the pros and cons of owning your brand with PPC versus tapping into instant leads with PPL. Plus, we'll show you how to combine these lead generation approaches for maximum results. Whether you're an established pro looking to scale or just starting out, this episode offers valuable perspective and actionable advice to double your qualified leads.Tune in to hear us debunk common myths – your lead gen game will never be the same!0:00 - Introductions2:15 - Advantages of PPL for new investors - low barrier to entry, can buy leads without full marketing budget4:30 - Pros of owning your own PPC campaigns - build your brand, more control over optimizing for quality6:45 - Disputing leads with PPL companies - some pushback now on excessive dispute rates8:30 - No management fee seems like a pro for PPL but they still have hidden acquisition costs11:00 - Where the PPL cost comparison goes wrong - lead quality variance, misalignment of incentives13:30 - Importance of closed-loop reporting and optimizing for outcomes with PPC16:00 - Timeframe for results is key - PPC more mid-term, PPL very short term18:45 - PPL as a supplementary channel, not mutually exclusive21:30 - Building marketing on a solid foundation versus sand26:00 - Using PPL to get started and scale up while establishing your own assets29:00 - Misinformation and misunderstandings about PPC capabilities32:00 - Lack of feedback loop and inability to optimize with PPLThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

 In today's video, digital marketing expert Brandon Bateman joins Jerry Norton and Robert Wensley in providing invaluable insights on how to strategically select the ideal virtual market for your business. Going beyond general targeting, you'll discover precise methods to identify and focus on specific high-potential neighborhoods within a metro area. Learn proven techniques leveraging geographic and demographic data to maximize your PPC ROI. If you're ready to get more intentional and strategic with your digital marketing, grab your notebook - this video will transform how you view and approach online lead generation. Let's dive in!0:00 - Intro 0:39 - Jerry Norton introduces the topic of choosing a virtual market1:21 - Robert Wensley talks about balancing number of markets vs operational complexity2:35 - Brandon suggests starting with a smaller number of markets like 3-6 to "audition"3:44 - Discussion of defining a market - metro area vs county vs city5:11 - Example of misdefining a market by just using the city name6:40 - Targeting strategy using satellite imagery to find dense housing areas8:53 - Mention of InvestorLift's market data toolkit12:40 - Importance of being strategic and intentional with PPC effortsBrandon’s FREE PPC Tool Kit:https://www.batemancollective.com/toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Tired of wasting money on low-quality leads from your PPC campaigns? Learn the insider strategies top wholesalers use to maximize conversions from Google Ads. In this tactical masterclass, expert Brandon Bateman pulls back the curtain on how to tweak your ads, landing pages, and tracking to attract only the most motivated sellers and buyers.You'll discover clever ways to filter out bad leads before they reach your inbox, how to align your messaging so you don't mislead searchers, and tips for teaching the advertising algorithm exactly what you’re looking for. If you’re ready to stop guessing why your cost-per-lead is high and close rates are low, don’t run another PPC campaign without listening to this first. Brandon delivers hard-hitting ideas you can implement right away to get more deals for less.The days of crossing your fingers that the phones will ring are over. Get ready to gain complete control over the quality of your lead flow.0:00 - Introduction1:00 - Why lead quality matters with PPC3:00 - How ad copy impacts lead quality5:30 - Using the right "bait" to attract the right leads8:00 - Avoiding price in ad copy for real estate wholesaling10:30 - Importance of congruent messaging from ad to landing page12:30 - Using lead sculpting to improve lead quality15:00 - Implementing offline conversions tracking18:00 - Feeding data back to Google to improve targeting21:00 - Partnering for better data and results from the start24:00 - Lead quality improvements from proper setup27:00 - Takeaways and closingBrandon’s FREE PPC Tool Kit:https://www.batemancollective.com/toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Local or national? Specialize or diversify? So many strategy questions, so little time!Brandon joins real estate investing pros Jerry Norton and Robert Wensley as they dive into the single vs multiple market debate and discuss the upsides and downsides of each approach.Learn how to allocate budget across markets and channels for maximum ROI. Discover when it pays to "change the game" and pivot your model. We're breaking down bidding dynamics, managing risk, optimizing PPC campaigns, and more.If you're struggling to decide where to focus your real estate business, this episode is a must-listen. We're getting into the weeds on models like belly-to-belly vs virtual sales so you can build a lean, mean investing machine.Think through your investing strategy with insights from the pros. Come for the knowledge, stay for the witty banter and unconventional wisdom.0:00 - Introduction1:22 - Local vs national markets3:45 - Allocating budget to highest ROI channels5:03 - Changing the game you're playing6:14 - Overview of PPC for real estate investors7:35 - Setting the right parameters with PPC agencies9:08 - Getting coached on PPC strategy10:12 - Not being set up for failure with agencies11:20 - Flexibility to change the game12:40 - Going deep in one market vs virtual across markets14:55 - Managing risk across markets16:42 - Bidding dynamics in single vs multiple markets18:55 - Specializing in channels vs markets21:12 - Belly-to-belly vs virtual sales models23:20 - Nuances of local markets in virtual modelBrandon’s FREE PPC Tool Kit:https://www.batemancollective.com/toolkit/Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Unlock the secrets of dominating Google Ads with expert insights on quality score, website speed, and predictive analytics. Discover how to leverage user behavior data for targeting higher-intent traffic. Learn to buy clicks at a discount like wholesaling real estate. Gain insider knowledge on optimizing Google Ads for maximum ROI.

Want your PPC leads to actually convert? Tune in as these pros decode exactly what high-performing teams do differently. You'll get the inside scoop on how to skyrocket your ROI by responding faster, assuming motivation, and making killer first impressions. No more leads slipping through the cracks! Whether you're just starting out or want to take your PPC game to the next level, this podcast delivers hard data and field-tested tactics to set you up for success. Press play now to hear the strategies that separate 6-figure earners from the rest.0:00 - Introduction1:36 - Looking at data from most successful vs least successful clients2:06 - 3 measurable things you can do to boost conversion2:30 - Getting leads within 60 seconds 5:06 - Strategies to maximize conversions7:51 - Monitor initial response time and have after hours response service9:06 - Urgency extends beyond just the first call11:51 - Tracking contact time objectively in CRM13:06 - Top clients go on 4x more appointments but close 2x as many deals14:26 - Assuming motivation until proven otherwise15:41 - Loose qualification standards for PPC vs cold leads17:16 - It's about what you're willing to pay, not what they're asking20:06 - Quality first impressions matter - who's on the initial call23:16 - Technical problem solving comes at closing, emotional comes early26:01 - Data shows teams without lead manager perform better32:06 - Summary of 3 key strategies34:53 - EndBrandon’s FREE PPC Tool Kit:http://www.batemancollective.com/jerr...Schedule a FREE Call with Bateman Collective:http://batemancollective.com/Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Learn the truth about misleading metrics in Google Ads. Understand the influence of Google representatives and their impact on ad spend. Avoid blindly following auto apply recommendations and scrutinize them. Don't solely rely on Google's optimization score. Explore the diminishing value of Google Ads partnerships.

Learn the insider tips on balancing dynamic and static ads to optimize Facebook ad results. Discover a two-step blueprint for maximizing impressions and minimizing spend. Explore the process of finding the best assets and attributing data to creative for lead generation.