High Intent Leads: Is Your List Right for Facebook and Google Ads?

Sick of wasting time and money trying to target your lists online? Join Brandon and Garret as they give you the real deal on what works and what doesn't.

They'll explore targeting tips, lookalike audiences, geo-fencing, attribution models, and more. You'll get actionable strategies to use your existing data for better digital marketing.

If you're new to online ads or a seasoned pro, you'll pick up practical targeting tips from these down-to-earth friends in the lead gen biz. They dish on the risks of overvaluing programmatic ads, flaws in attribution models, and how to identify higher intent leads.

Looking for motivated seller leads? Don't miss their insider scoop on actually making your lists and databases work for your digital marketing.

00:00 - Intro and greeting

01:05 - Discussion starts on targeting lists for digital marketing

02:34 - Targeting by contact info vs property address

04:20 - Targeting lists on Facebook

06:47 - Lookalike audiences

09:02 - Using customer match lists on Google

10:42 - Geo-fencing and addressable targeting

13:21 - Firmographic vs psychographic targeting

16:21 - The risks of overvaluing programmatic advertising

19:48 - Attribution models and their flaws

23:46 - Using online data to build lists for other channels

26:55 - Reverse IP lookup services

30:20 - Qualifying website visitors for higher intent leads

32:56 - Wrap up

Thanks for listening to Collective Clicks!

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If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.