Leveraging CRMs for Real Estate Success with Stephanie Betters

Stephanie Betters, the powerhouse behind Left Main REI and Better Path Homes, joins forces with Brandon Bateman to unlock the secrets of transforming marketing into a lead-generating machine using cutting-edge CRM systems. But that's just the tip of the iceberg! Stephanie will also share invaluable insights on the metrics that matter most, empowering you to hold your team accountable for driving real results. Prepare to be inspired, motivated, and armed with game-changing strategies that will propel your business to new heights. This is one episode you can't afford to miss!


Stephanie Betters is the co-founder of Better Path Homes, a single-family residential wholesaling and new build company in Charlotte, NC, and founder of Left Main, a CRM for Real Estate Professionals via a partnership with Salesforce. She recently retired as a Cardiothoracic Surgery Nurse Practitioner. She believes that her background in Medicine has been the key to her success in the business arena. Everything boils down to taking care of people and helping to solve their problems, and this is Stephanie’s favorite thing to do. She is a proud wife to Zachary Betters who is also a co-founder of Better Path Homes, and an even prouder mother to their three beautiful children. The Betters family enjoys being outside together, traveling, reading, running, and the company of close family & friends.


0:00 - Introduction and overview of the episode
1:23 - Stephanie introduces herself and shares her background
7:03 - Discussion on how investors often fail at lead management
12:50 - The importance of contacting leads quickly and persistently
17:16 - Setting benchmarks for the percentage of leads contacted
20:56 - Using additional contact methods like text, email, mail
24:33 - Not being too quick to disqualify leads
28:43 - Tracking multi-channel/assisted lead sources
33:09 - Overview of LeftMain's capabilities for advanced lead tracking
36:18 - How to look into LeftMain for those interested
37:04 - Closing remarks

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