Tatiana Cirisano

Tati Cirisano, a music industry expert and analyst, joins to discuss Taylor Swift’s music rights saga and its broader implications. They explore the financial impacts on key players like Scooter Braun and Swift herself. The conversation delves into the increasing trend of artists reclaiming ownership of their works and the evolving dynamics of fan loyalty in shaping these narratives. They ponder how history will remember Swift's fight for her masters and what it means for future artists navigating similar challenges.

Tatiana Cirisano, an Analyst at MIDiA Research, dives into the great bifurcation of the music industry, debating the ‘play’ versus ‘listen’ perspectives. She highlights how younger audiences crave interactive experiences, pushing artists to adapt to survive. The conversation unveils challenges in monetization strategies on social media and streaming platforms that hinder genuine artist-fan connections. Cirisano also examines how live music is evolving in this streaming era, stressing the need for deeper engagement and sustainable practices.

Tati Cirisano, an Analyst at MIDiA Research, joins the conversation to dissect the recent Trapital Summit. She reveals the challenges faced, including a surprise venue change due to bankruptcy. The discussion highlights key moments and valuable feedback from attendees. They delve into the roles of AI and industry trends, emphasizing the transformation of artists into multifaceted brands. With reflections on programming decisions and future aspirations, Tati offers insights into how collaboration and authenticity are reshaping the music landscape.

Tati Cirisano, an analyst at MIDiA Research, shares her expertise on the future of live music. The discussion kicks off with a thrilling draft of 2025's top music festivals like Glastonbury and their unique lineups. They dive into standout stadium and arena tours, exploring the artistry behind successful residencies. The conversation further delves into the dynamics of overperformers and underperformers in the industry. Expect fascinating insights into cultural moments and how they shape live music selection, all while predicting Spotify's top artist by 2025.

Tati Cirisano, an Analyst at MIDiA Research, dives into Spotify's potential new premium tier, Music Pro. The discussion reveals what the new features like enhanced audio quality and presale tickets might mean for superfans. Cirisano highlights the challenges of consumer price sensitivity and the possible backlash artists could face from added charges. The complexities of user expectations versus industry revenue goals are also examined, along with how platforms can balance profitability while meeting evolving consumer wants.

Tati Cirisano, an Analyst at MIDiA Research, brings fresh insights into the evolving landscape of YouTube as a powerhouse in the music industry. She discusses the platform's unique competitive edge through diverse content and the implications for artists. The conversation highlights the dual engagement of YouTube vs. YouTube Shorts, and explores the shifting economics of music videos for independent artists. Tati also tackles the challenges of increased screen time and the need for innovative strategies in an ever-changing digital world.

Join Tati Cirisano from MIDiA Research, a music industry analyst, as she dives into the decade of Apple Music. They explore whether Apple Music is truly shaping the streaming landscape or merely playing catch-up. Discover the platform's strategic evolution, the challenges it faces compared to Spotify, and how its curated content influences music discovery. Tati also discusses the intriguing financial dynamics with AirPods and how these elements intertwine within Apple's broader ecosystem.

Kakul Srivastava, CEO of Splice, drives innovation for music creators, while Tati Cirisano from MIDiA Research offers sharp industry insights. They delve into challenges faced by emerging artists, emphasizing the need for better tools and support. The duo discusses the growing role of AI in music, balancing accessibility with creative integrity. They explore the shifting landscape influenced by TikTok and the importance of nurturing new talent, along with the complexities of creator-rights holder relationships.

Mark Mulligan, a music industry analyst from MIDiA Research, and Tatiana Cirisano, a trend specialist at the same firm, dive deep into the bifurcation theory of the music industry. They engage in a lively debate about traditional versus innovative music consumption models. Highlights include the impact of streaming on audience engagement, the challenges artists face in monetization, and how platforms like TikTok are reshaping fan experiences. Their insights reveal the evolving landscape of music and the need for artists and labels to adapt.

Tatiana Cirisano, Researcher at MIDiA Research, discusses the future of the music industry in a post-stream era, highlighting the roles of platforms like Twitch and YouTube. The urgent need to monetize consumer creation is addressed, along with the expansion of the industry and prospects such as derivative content and AI-trained tracks. The impact of streaming models on music creators and the influence of AI in the industry are also examined.