Tatiana Cirisano

Tati Cirisano, a music industry expert and analyst, joins to discuss Taylor Swift’s music rights saga and its broader implications. They explore the financial impacts on key players like Scooter Braun and Swift herself. The conversation delves into the increasing trend of artists reclaiming ownership of their works and the evolving dynamics of fan loyalty in shaping these narratives. They ponder how history will remember Swift's fight for her masters and what it means for future artists navigating similar challenges.

Tati Cirisano, an analyst at MIDiA Research, shares her expertise on the future of live music. The discussion kicks off with a thrilling draft of 2025's top music festivals like Glastonbury and their unique lineups. They dive into standout stadium and arena tours, exploring the artistry behind successful residencies. The conversation further delves into the dynamics of overperformers and underperformers in the industry. Expect fascinating insights into cultural moments and how they shape live music selection, all while predicting Spotify's top artist by 2025.

Tati Cirisano, an Analyst at MIDiA Research, dives into Spotify's potential new premium tier, Music Pro. The discussion reveals what the new features like enhanced audio quality and presale tickets might mean for superfans. Cirisano highlights the challenges of consumer price sensitivity and the possible backlash artists could face from added charges. The complexities of user expectations versus industry revenue goals are also examined, along with how platforms can balance profitability while meeting evolving consumer wants.

Tati Cirisano, an Analyst at MIDiA Research, brings fresh insights into the evolving landscape of YouTube as a powerhouse in the music industry. She discusses the platform's unique competitive edge through diverse content and the implications for artists. The conversation highlights the dual engagement of YouTube vs. YouTube Shorts, and explores the shifting economics of music videos for independent artists. Tati also tackles the challenges of increased screen time and the need for innovative strategies in an ever-changing digital world.

Tatiana Cirisano, an Analyst at MIDiA Research, dives into the great bifurcation of the music industry, debating the ‘play’ versus ‘listen’ perspectives. She highlights how younger audiences crave interactive experiences, pushing artists to adapt to survive. The conversation unveils challenges in monetization strategies on social media and streaming platforms that hinder genuine artist-fan connections. Cirisano also examines how live music is evolving in this streaming era, stressing the need for deeper engagement and sustainable practices.