Tatiana Cirisano

Tati Cirisano, an Analyst at MIDiA Research, brings fresh insights into the evolving landscape of YouTube as a powerhouse in the music industry. She discusses the platform's unique competitive edge through diverse content and the implications for artists. The conversation highlights the dual engagement of YouTube vs. YouTube Shorts, and explores the shifting economics of music videos for independent artists. Tati also tackles the challenges of increased screen time and the need for innovative strategies in an ever-changing digital world.

Tati Cirisano, an analyst at MIDiA Research, shares her expertise on the future of live music. The discussion kicks off with a thrilling draft of 2025's top music festivals like Glastonbury and their unique lineups. They dive into standout stadium and arena tours, exploring the artistry behind successful residencies. The conversation further delves into the dynamics of overperformers and underperformers in the industry. Expect fascinating insights into cultural moments and how they shape live music selection, all while predicting Spotify's top artist by 2025.

Join Tati Cirisano from MIDiA Research, a music industry analyst, as she dives into the decade of Apple Music. They explore whether Apple Music is truly shaping the streaming landscape or merely playing catch-up. Discover the platform's strategic evolution, the challenges it faces compared to Spotify, and how its curated content influences music discovery. Tati also discusses the intriguing financial dynamics with AirPods and how these elements intertwine within Apple's broader ecosystem.

Tati Cirisano, an Analyst at MIDiA Research, dives into Spotify's potential new premium tier, Music Pro. The discussion reveals what the new features like enhanced audio quality and presale tickets might mean for superfans. Cirisano highlights the challenges of consumer price sensitivity and the possible backlash artists could face from added charges. The complexities of user expectations versus industry revenue goals are also examined, along with how platforms can balance profitability while meeting evolving consumer wants.

Kakul Srivastava, CEO of Splice, drives innovation for music creators, while Tati Cirisano from MIDiA Research offers sharp industry insights. They delve into challenges faced by emerging artists, emphasizing the need for better tools and support. The duo discusses the growing role of AI in music, balancing accessibility with creative integrity. They explore the shifting landscape influenced by TikTok and the importance of nurturing new talent, along with the complexities of creator-rights holder relationships.