Trapital Who is ‘Spotify Music Pro’ Really For?
Feb 25, 2025
Tati Cirisano, an Analyst at MIDiA Research, dives into Spotify's potential new premium tier, Music Pro. The discussion reveals what the new features like enhanced audio quality and presale tickets might mean for superfans. Cirisano highlights the challenges of consumer price sensitivity and the possible backlash artists could face from added charges. The complexities of user expectations versus industry revenue goals are also examined, along with how platforms can balance profitability while meeting evolving consumer wants.
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Streaming Value
- Music streaming offers incredible value, costing less than half of Netflix's prices.
- This price difference frustrates music executives who seek ways to increase consumer spending.
Music Pro's Appeal
- Tati Cirisano finds the proposed Spotify Music Pro intriguing, especially the live music presale and song remixing features.
- She appreciates that the product caters to various music fan types and expressions of fandom.
Missing Early Access
- Early access to music was discussed as a potential superfan feature, but isn't included in the current Music Pro proposal.
- This might be due to past fears of leaks and reduced impact, which are now less relevant.