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Trapital

Who is ‘Spotify Music Pro’ Really For?

Feb 25, 2025
Tati Cirisano, an Analyst at MIDiA Research, dives into Spotify's potential new premium tier, Music Pro. The discussion reveals what the new features like enhanced audio quality and presale tickets might mean for superfans. Cirisano highlights the challenges of consumer price sensitivity and the possible backlash artists could face from added charges. The complexities of user expectations versus industry revenue goals are also examined, along with how platforms can balance profitability while meeting evolving consumer wants.
32:16

Podcast summary created with Snipd AI

Quick takeaways

  • Spotify Music Pro aims to cater to dedicated music fans by offering features like premium audio quality and exclusive presale tickets, but its success hinges on consumer willingness to pay more than current subscription rates.
  • The challenge for music streaming services lies in addressing consumer hesitance about additional costs while innovating offerings that justify and enhance perceived value beyond existing subscription models.

Deep dives

The Value of Music Streaming Services

Music streaming services offer significant value for consumers, providing access to virtually every song ad-free for a monthly fee considerably lower than other subscription services like Netflix. At around $12 a month, music streaming is seen as the best bang-for-your-buck consumer subscription product available today. This pricing structure highlights the challenge faced by major and indie record labels as they seek methods to encourage consumers to pay more for music, especially in a market that seems perfectly satisfied with the current pricing model. The stark contrast in pricing between streaming services and other subscription platforms like Netflix continues to frustrate industry executives who wish for higher revenues.

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