Trapital Apple Music Turns 10: Is It a Success?
Apr 3, 2025
Join Tati Cirisano from MIDiA Research, a music industry analyst, as she dives into the decade of Apple Music. They explore whether Apple Music is truly shaping the streaming landscape or merely playing catch-up. Discover the platform's strategic evolution, the challenges it faces compared to Spotify, and how its curated content influences music discovery. Tati also discusses the intriguing financial dynamics with AirPods and how these elements intertwine within Apple's broader ecosystem.
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Drake's Launch Promotion
- Drake's $19 million deal with Apple aligned with Apple Music's launch.
- This allowed him to promote the platform alongside Apple executives.
Streaming Evolution
- Early music streaming was a land grab with Spotify, Tidal, and Apple competing for users.
- Over time, this shifted away from big playlists towards algorithmic curation.
Apple Music's Ecosystem Role
- Apple Music didn't need to be a primary revenue driver due to its ecosystem role.
- Its focus was on user retention for hardware products, not solely profitability.