Apple Music: A Strategic Evolution

Is Apple Music shaping the future of streaming, or is it just playing catch-up?

In this episode, we discuss the past ten years of Apple Music, its role in music streaming, and whether it’s more important to the music business than it is to Apple overall.

Join me and Tati Cirisano from MIDiA Research as we break down the moves that led to this point, the exclusives, its stalled growth in recent years, and how it fits into Apple’s broader ecosystem.

00:15 Drake Announcing Apple Music at WWDC in 2015

04:30 Apple Music's Market Position

11:11 The Apple Ecosystem

18:53 Apple Music's Editorial and Curatorial Efforts

This episode is presented by Trolley, the payout platform built for the music industry, helping artists, labels, and platforms seamlessly manage and distribute royalties worldwide.