Music Tectonics The Great Bifurcation Debate
Dec 4, 2024
Mark Mulligan, a music industry analyst from MIDiA Research, and Tatiana Cirisano, a trend specialist at the same firm, dive deep into the bifurcation theory of the music industry. They engage in a lively debate about traditional versus innovative music consumption models. Highlights include the impact of streaming on audience engagement, the challenges artists face in monetization, and how platforms like TikTok are reshaping fan experiences. Their insights reveal the evolving landscape of music and the need for artists and labels to adapt.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
The Bifurcation of the Music Industry: A Debate on Tradition vs. Innovation
04:17 • 3min
The Streaming Shift in Music Consumption
06:52 • 12min
Monetization and Engagement in the Music Industry
19:14 • 26min
Navigating Fan Engagement in the Streaming Era
44:48 • 2min
Navigating the Viewership-Attachment Dilemma in Music Streaming
47:12 • 6min