The Great Bifurcation Debate
Music Tectonics
Monetization and Engagement in the Music Industry
This chapter examines the challenges and opportunities artists face in monetizing their music amid the rise of social media platforms. It discusses how traditional passive listening is evolving into more interactive experiences driven by platforms like TikTok, while highlighting the need for sustainable streaming models that support all creators. Through personal anecdotes and critical analysis, the chapter emphasizes the importance of engaging fans and adapting to the changing landscape of music consumption.
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