Mark Mulligan

Mark Mulligan, a veteran tech analyst from MIDiA Research, discusses the future of the music industry amidst a slowing growth in streaming revenue. He explores the rise of the global south in subscriber numbers and the complexities of artist rights in a shifting landscape. The conversation dives into innovative subscription models and the looming disruption from AI-generated music. Mulligan also highlights the challenges independent labels face and the evolving relationship between streaming services and artists. It's a fascinating look at how technology shapes music's future.

Mark Mulligan, CEO and founder of MIDiA Research, unpacks the complexities of the 2024 music streaming landscape. He discusses how growth trends vary between major labels and indie artists, especially in emerging markets. The conversation reveals how expanding rights could empower artists and enhance their control. Mulligan also highlights the changing dynamics of independent music, the impact of the pandemic on creativity, and the evolving music publishing scene, especially concerning royalties for indie labels.

Mark Mulligan, a music industry analyst from MIDiA Research, and Tatiana Cirisano, a trend specialist at the same firm, dive deep into the bifurcation theory of the music industry. They engage in a lively debate about traditional versus innovative music consumption models. Highlights include the impact of streaming on audience engagement, the challenges artists face in monetization, and how platforms like TikTok are reshaping fan experiences. Their insights reveal the evolving landscape of music and the need for artists and labels to adapt.