Trapital Streaming Growth Slowed Down. What’s Next?
8 snips
Apr 7, 2025 Mark Mulligan, CEO and founder of MIDiA Research, unpacks the complexities of the 2024 music streaming landscape. He discusses how growth trends vary between major labels and indie artists, especially in emerging markets. The conversation reveals how expanding rights could empower artists and enhance their control. Mulligan also highlights the changing dynamics of independent music, the impact of the pandemic on creativity, and the evolving music publishing scene, especially concerning royalties for indie labels.
AI Snips
Chapters
Transcript
Episode notes
Streaming Growth Slows, Subscribers Rise
- Music streaming revenue growth slowed in 2024, especially in mature Western markets.
- Growth continues faster in subscriber numbers, particularly in the global south, though revenue there remains lower.
Expanded Rights Empower Fandom
- Expanded rights now contribute 13% of recorded music revenue, including merchandise, live, and branding deals.
- Labels must adapt to foster fandom beyond just streaming, especially as artists seek to retain ownership.
Indie Labels Outgrow DIY Artists Revenue
- Independent non-major labels grew faster in revenue than artists direct self-releases in 2024.
- However, the number of self-releasing artists grew dramatically, often earning less individually.