Streaming Growth Slowed Down. What’s Next?
Trapital
Evolving Dynamics of Music Streaming
This chapter explores the current landscape of the music streaming industry, focusing on subscriber growth trends and the revenue challenges faced by major labels versus emerging markets. It highlights the importance of expanded rights for artists and the shift towards more collaborative arrangements as they seek greater control over their work. The discussion also addresses regional variations in market growth, particularly in the global south, and the implications of pricing strategies in subscription services.
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