Nate Lagos

Nate Lagos, founder of the innovative watch brand Original Grain and host of the Tactical and Practical podcast, challenges the notion that 50% of ad budgets are wasted. He and Sarah dive into the complexities of measuring ad effectiveness, urging brands to focus on strategic simplicity. They discuss how small and mid-sized brands can foster emotional connections with customers through quality content and prioritize product improvements. Ultimately, they explore the importance of understanding market realities to enhance marketing impact.

Nate Lagos explains how ecom brands can profit from giveaway promotions by selecting prizes, engaging with the target market, and measuring profitability for long-term success.

Nate Lagos, VP of Marketing at Original Grain, shares insights on scaling a mid-8-figure brand profitably. He discusses the importance of strategic product launches and price testing, revealing how these tactics have driven 100% growth year-over-year without compromising margins. Nate emphasizes the blend of data-driven strategies and creativity in product development. Additionally, he highlights how focusing on enhancing average order value and customer cohorts can lead to sustainable success, even amidst challenging economic conditions.

Nate Lagos, a marketing expert managing Original Grain, shares his insights on tackling Black Friday strategies. The discussion delves into the challenges of limited advertising time and the importance of consumer perception during this key sales period. Nate emphasizes innovative tactics like 'Better Than Black Friday' sales, the significance of transparency in advertising, and the balance between scarcity and community in marketing. The conversation ultimately highlights the necessity of integrity to maintain customer trust in an ever-changing market.

Nate Lagos, co-founder of Original Grain, shares his insights on pricing strategies that not only attract customers but also differentiate his brand in the market. He dives into the psychology behind charm pricing, revealing why prices ending in '7' or '9' can influence consumer behavior. Nate discusses the effectiveness of dollar vs. percentage discounts and the importance of testing various price points to optimize sales. His fresh perspective on strategic pricing uncovers how brands can unlock growth by experimenting rather than imitating competitors.