Brain Driven Brands Wait, Are We Really Wasting 50% of Our Ad Budget Every Month?
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Sep 3, 2024 Nate Lagos, founder of the innovative watch brand Original Grain and host of the Tactical and Practical podcast, challenges the notion that 50% of ad budgets are wasted. He and Sarah dive into the complexities of measuring ad effectiveness, urging brands to focus on strategic simplicity. They discuss how small and mid-sized brands can foster emotional connections with customers through quality content and prioritize product improvements. Ultimately, they explore the importance of understanding market realities to enhance marketing impact.
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Waste in Ad Spend
- Nate Lagos challenges the statistic that 50% of ad spend is wasted.
- He argues that impressions, even non-converting ones, provide valuable data.
Successful Investment
- Nate Lagos recounts investing $5,000 in Sarah Levinger's services, resulting in highly successful ads.
- This anecdote highlights the potential return on investment in quality content creation.
Prioritize Product and Content
- For brands under $60 million/year, Nate advises keeping the tech stack lean (under $8,000/month).
- He emphasizes prioritizing product improvement and quality content over extensive software and large marketing teams.