Wait, Are We Really Wasting 50% of Our Ad Budget Every Month?
Brain Driven Brands
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The Debate on Advertising Waste
This chapter delves into the contentious statistic that suggests up to 50% of advertising budgets are wasted, sparking a heated debate over what constitutes 'wasted' spending. It examines the complexities of measuring advertising effectiveness, emphasizing the need for careful evaluation of both ad strategies and the return on investment in e-commerce contexts.
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