
Tactical & Practical
How To Make Money By Giving Stuff Away
Jul 5, 2024
Nate Lagos explains how ecom brands can profit from giveaway promotions by selecting prizes, engaging with the target market, and measuring profitability for long-term success.
14:51
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Quick takeaways
- Selecting prizes aligned with target audience filters valuable leads.
- Engaging post-giveaway with special discounts can drive revenue and optimize future campaigns.
Deep dives
Capitalizing on Giveaways for E-commerce Brands
Running giveaways has long been a strategy to attract new customers to brands. For e-commerce brands, the key lies in understanding the value of each entry. By knowing the demographics, preferences, and buying behaviors of participants, brands can effectively target potential customers. Choosing prizes that align with the brand's target market is essential to ensure qualified entries. Understanding and connecting with customers are fundamental before delving into any marketing tactics.
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