The Psychology of Price: How to Influence With Numbers (Feat. Nate Lagos)

Nate Lagos, co-founder of Original Grain, shares his insights on pricing strategies that not only attract customers but also differentiate his brand in the market. He dives into the psychology behind charm pricing, revealing why prices ending in '7' or '9' can influence consumer behavior. Nate discusses the effectiveness of dollar vs. percentage discounts and the importance of testing various price points to optimize sales. His fresh perspective on strategic pricing uncovers how brands can unlock growth by experimenting rather than imitating competitors.