The Andrew Faris Podcast
Inside Original Grain's 8-Figure Product Launch Playbook (With Nate Lagos)
Apr 29, 2025
Nate Lagos, VP of Marketing at Original Grain, shares insights on scaling a mid-8-figure brand profitably. He discusses the importance of strategic product launches and price testing, revealing how these tactics have driven 100% growth year-over-year without compromising margins. Nate emphasizes the blend of data-driven strategies and creativity in product development. Additionally, he highlights how focusing on enhancing average order value and customer cohorts can lead to sustainable success, even amidst challenging economic conditions.
56:10
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Quick takeaways
- Original Grain achieves significant growth by launching around 50 products annually, enabling them to identify and capitalize on customer preferences quickly.
- Strategic collaborations, such as creating watches from whiskey barrels, enhance Original Grain's brand visibility and attract diverse customer audiences.
Deep dives
Rapid Product Releases Drive Growth
The success of a brand in a competitive market, particularly the watch industry, hinges on its product release strategy. Frequent product launches enable brands to discover which product designs resonate with customers, allowing them to quickly identify winners. Original Grain has effectively utilized this method, launching around 50 products in the last year alone, which is a significant increase compared to previous years. This higher frequency of releases provides the brand more opportunities to appeal to diverse customer preferences and adapt to market trends.
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