The Andrew Faris Podcast Inside Original Grain's 8-Figure Product Launch Playbook (With Nate Lagos)
Apr 29, 2025
Nate Lagos, VP of Marketing at Original Grain, shares insights on scaling a mid-8-figure brand profitably. He discusses the importance of strategic product launches and price testing, revealing how these tactics have driven 100% growth year-over-year without compromising margins. Nate emphasizes the blend of data-driven strategies and creativity in product development. Additionally, he highlights how focusing on enhancing average order value and customer cohorts can lead to sustainable success, even amidst challenging economic conditions.
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Product Drives Growth at Original Grain
- Product is the king driver of growth and profitability for Original Grain, more than media or content.
- Releasing many products increases chances of finding winners quickly, despite some products flopping.
Release More Products Quickly
- Increase product release cadence to gain more chances of finding hit products.
- Small inventory batches reduce risk of being stuck with unsold products.
Strategic Collab Insights
- Original Grain approaches product by either amplifying what works or opening to new audiences with collaborations.
- Their Jack Daniels collab was a guaranteed hit based on customer overlap and appeal.