Moiz Ali

In this engaging discussion, Moiz Ali, the founder of Native Deodorant, shares his journey from bootstrapping a $100 million brand to becoming a savvy investor. He reveals the worst way he made money and debates branding controversies. Moiz proposes innovative business ideas, including a visionary stock market for real estate and a customizable platform for DTC brands. He provides insights into underpriced assets and why he's bullish on Facebook stock, all while balancing humor with invaluable entrepreneurial lessons.

In this conversation, Moiz Ali, the former CEO of Native, shares his journey of building a successful deodorant brand with minimal funding. He discusses how to identify a competitive advantage and highlights three common missteps for DTC brands. Moiz also delves into innovative marketing strategies, the value of design in branding, and the importance of efficient spending practices. Alongside investment insights, he emphasizes the need for adaptability in business while sharing personal anecdotes that resonate with the entrepreneurial spirit.

Moiz Ali, the founder of Native Deodorant, shares his inspiring journey of launching a natural deodorant brand from his brother's dining table with just $1,000. He discusses the challenges he faced, including product development hurdles and securing visibility in a crowded market. Ali reveals his tactics for creating a customer-centric brand and the emotions surrounding his eventual $100M sale to Procter & Gamble. His insights on resilience, innovative marketing, and the entrepreneurial spirit provide valuable lessons for aspiring business owners.

From bootstrapping a startup to selling an eight-figure business. Come and join the no BS, no PR conversation.Join Nik Sharma and Moiz Ali for the first episode of their new podcast. They quickly get  into the weeds of DTC marketing. From Facebook ads, tapping into your Gen Z audience, and the big landing page wins.These DTC pros introduce their business models, how they scaled their brands, and sold one for  $10,000,000, and why Kim Kardashian is the buyer persona you need.The only DTC podcast that cuts through the OR fluff and gets straight to what’s really happening. Join Nik and Moiz every week with a brand new guest, for unfiltered conversation.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limitedCheck out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJRate our podcast here: https://ratethispodcast.com/limitedsupplyFollow Nik:Twitter: twitter.com/mrsharmaFollow Moiz:Twitter: twitter.com/moizaliTimestamps:Timestamps: Introduction: 00:00 Horrible Customer Service: 05:27 Landing Page Inside Track: 15:27 The Birth of Sharma Brands 18:21 The Moiz Story 20:06 Creating a Safe Space for CEOs: 30:14 Pumping The Ad Dollars: 36:05 The Craziest Pitch Ever? 42:48 Classic Founder Mistake 51:50 The Common Theme Of Broken Businesses: 57:03 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Moiz Ali, the founder of Native Deodorant, shares his remarkable journey from launching a natural deodorant line with just $1,000 to selling it for $100 million to Procter & Gamble. He discusses the challenges of starting from scratch, including setbacks that almost sunk the company. Moiz also reveals innovative marketing strategies and the emotional complexities of negotiating the sale. His determination in the face of doubt and the importance of customer feedback were key to his rapid success in the competitive personal care industry.