My First Million #10 - Using $1k to Build $100M Deodorant Business
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Aug 28, 2019 Moiz Ali, the founder of Native Deodorant, shares his inspiring journey of launching a natural deodorant brand from his brother's dining table with just $1,000. He discusses the challenges he faced, including product development hurdles and securing visibility in a crowded market. Ali reveals his tactics for creating a customer-centric brand and the emotions surrounding his eventual $100M sale to Procter & Gamble. His insights on resilience, innovative marketing, and the entrepreneurial spirit provide valuable lessons for aspiring business owners.
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Native Deodorant's Origin
- Moiz Ali, a lawyer, got the idea for Native Deodorant after realizing he couldn't pronounce the ingredients in his deodorant.
- His sister's pregnancy concerns about deodorant chemicals further fueled his motivation.
Antiperspirant vs. Deodorant
- Questioning the necessity of antiperspirants, Ali suggests that aluminum-free deodorant may suffice for many.
- He compares daily antiperspirant use to taking Advil when water would be enough.
Initial Launch Struggles
- Native Deodorant's initial launch on Product Hunt was unsuccessful, with only one sale on the first day.
- Ali almost gave up but relaunched with help, leading to 50 sales on the second day.