My First Million

#10 - Using $1k to Build $100M Deodorant Business

Aug 28, 2019

Moiz Ali, the founder of Native Deodorant, shares his inspiring journey of launching a natural deodorant brand from his brother's dining table with just $1,000. He discusses the challenges he faced, including product development hurdles and securing visibility in a crowded market. Ali reveals his tactics for creating a customer-centric brand and the emotions surrounding his eventual $100M sale to Procter & Gamble. His insights on resilience, innovative marketing, and the entrepreneurial spirit provide valuable lessons for aspiring business owners.

01:10:36

Creator website

Episode guests

Moiz Ali

Highlights

AI Chapters

Episode notes

Trust Your Gut

00:35

Thought business would be a flop

01:25

Left law jobs to start econ business, sold for 7 figures

01:21

Native's Human Customer Service

00:35

Intro

3min

From Idea to Launch: The Deodorant Journey

13min

From Promotion to Production: The Journey of a Startup

4min

Trials in Deodorant Development

10min

From Hobby to Hustle: The Deodorant Business Journey

12min

Building a Human-Centric Deodorant Brand

2min

Navigating the Sale of a Deodorant Business

16min

Embracing Creativity and Independence in Business

4min

The Emotional Journey of Closing a Deal

7min

Season 2 of The Hustle's podcast is here - and we're talking to Moiz Ali (@moizali). Have you ever looked at the back of your deodorant stick and read the ingredients? Aluminum zirconium trichlorohydrex? PPG-14 Butyl Ether? Well, Moiz saw that and created Native, a natural deodorant without all the chemical junk. He built the company from his brother's dining table - doing sales, marketing, operations & customer service as a one-man-show. His hard work paid off, as he sold the company for $100M to Proctor & Gamble just 2.5 years after it launched. Listen in to hear the backstory of how he started using just $1k, how the company almost died (twice), and how he negotiated a $100M sale of the business!

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