#10 - Using $1k to Build $100M Deodorant Business
My First Million
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From Idea to Launch: The Deodorant Journey
This chapter chronicles the founder's journey in creating a safe, aluminum-free deodorant, inspired by personal experiences and health concerns. It outlines the challenges faced in launching the business, from securing a domain name to managing initial sales with zero inventory. The narrative highlights key moments like the Product Hunt launch that sparked early sales, as well as the struggle for visibility through advertising and production hurdles.
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