My First Million Greatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000
May 10, 2021
Moiz Ali, the founder of Native Deodorant, shares his remarkable journey from launching a natural deodorant line with just $1,000 to selling it for $100 million to Procter & Gamble. He discusses the challenges of starting from scratch, including setbacks that almost sunk the company. Moiz also reveals innovative marketing strategies and the emotional complexities of negotiating the sale. His determination in the face of doubt and the importance of customer feedback were key to his rapid success in the competitive personal care industry.
AI Snips
Chapters
Transcript
Episode notes
Native's Origin
- Moiz Ali, in NYC, realized he couldn't pronounce his deodorant's ingredients.
- This, coupled with his sister's pregnancy concerns about deodorant, sparked Native's creation.
Product Hunt Launch
- Native launched with no deodorant inventory, selling one unit on Product Hunt.
- A friend helped get Native back on Product Hunt's front page, leading to 50 sales.
Deodorant Testing
- Before launching Native, Moiz and his brother tested various deodorants, including Etsy products.
- They compared effectiveness by applying different brands under each arm.