My First Million

Greatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000

May 10, 2021

Moiz Ali, the founder of Native Deodorant, shares his remarkable journey from launching a natural deodorant line with just $1,000 to selling it for $100 million to Procter & Gamble. He discusses the challenges of starting from scratch, including setbacks that almost sunk the company. Moiz also reveals innovative marketing strategies and the emotional complexities of negotiating the sale. His determination in the face of doubt and the importance of customer feedback were key to his rapid success in the competitive personal care industry.

01:15:02

Episode guests

Moiz Ali

AI Chapters

Episode notes

Intro

6min

From Dining Room to $100 Million: The Rise of a Natural Deodorant Brand

4min

The Birth of a Natural Deodorant Revolution

3min

From Setbacks to Success: The Deodorant Journey

20min

Navigating the Entrepreneurial Journey

13min

Negotiating Sale: The Deodorant Dilemma

16min

Innovative Marketing and Entrepreneurial Spirit

10min

Embracing Entrepreneurship: Commitment and Connection

3min

Shaan (@ShaanVP) talks to entrepreneur Moiz Ali (@moizali) on today's episode. Have you ever looked at the back of your deodorant stick and read the ingredients? Aluminum zirconium trichlorohydrex? PPG-14 Butyl Ether? Well, Moiz saw that and created Native, a natural deodorant without all the chemical junk. He built the company from his brother's dining table - doing sales, marketing, operations & customer service as a one-man-show. His hard work paid off, as he sold the company for $100M to Proctor & Gamble just 2.5 years after it launched. Listen in to hear the backstory of how he started using just $1k, how the company almost died (twice), and how he negotiated a $100M sale of the business!

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Show notes:

* 12:40 - How Moiz got his first product made and first few sales

* 21:00 - The highs and lows of entrepreneurship

* 27:40 - How to iterate quickly with a physical product

* 32:55 - Shaan rapid fires questions at Moiz to understand his mindset and business at the time

* 46:33 - How Moiz sold Native

* 58:30 - Moiz talks about his doubters and how it fueled him

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