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Greatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000

My First Million

CHAPTER

Negotiating Sale: The Deodorant Dilemma

This chapter explores the emotional and operational complexities involved in selling a rapidly growing deodorant business. It highlights the challenges of negotiation, communication lapses, and the competitive nature of the industry, as the owner navigates potential buyers and deal dynamics. Ultimately, the narrative reflects on the profound impacts of trust and strategic thinking in successfully achieving acquisition and growth.

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