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Greatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000

My First Million

CHAPTER

From Dining Room to $100 Million: The Rise of a Natural Deodorant Brand

This chapter narrates the inspiring origin story of a natural deodorant brand founded by an individual frustrated with conventional products. It chronicles the founder's journey from a humble beginning to a remarkable $100 million acquisition by Procter & Gamble within just two and a half years.

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