My First Million Selling Deodorant for $100M and How to Find Your Best Competitive Advantage with Moiz Ali
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May 17, 2022 In this conversation, Moiz Ali, the former CEO of Native, shares his journey of building a successful deodorant brand with minimal funding. He discusses how to identify a competitive advantage and highlights three common missteps for DTC brands. Moiz also delves into innovative marketing strategies, the value of design in branding, and the importance of efficient spending practices. Alongside investment insights, he emphasizes the need for adaptability in business while sharing personal anecdotes that resonate with the entrepreneurial spirit.
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Native's Quiet Beginnings
- Moiz Ali initially operated Native, his deodorant brand, very quietly, doing no PR until after its sale.
- Shaan Puri recalls learning about Native from Moiz's brother, who underplayed its success.
Strategic Silence
- Moiz Ali's quiet approach stemmed from fear of public failure and a desire to avoid competition.
- He believed that staying quiet helped Native thrive before revealing its success.
Find Your One Thing
- Identify your business's competitive advantage, the one thing that will make it work.
- This key differentiator should be clear and simple, not a magical solution.